Ad insertions up 18% on TV & 35% on Digital in Aug compared to Jan: TAM AdEx

On Digital, July registered the highest number of new advertisers and brands between May and August

e4m by exchange4media Staff
Updated: Sep 11, 2020 7:37 AM
Advertising

The period of January to August 2020 saw a resurgence in ad insertions for both TV and Digital after the lockdown. According to the TAM AdEx report for January-August (2019-20) ad insertions grew by 18% on TV and 35% on Digital during August compared to January.

In the leading categories during July-Aug ’20 on the basis of ad insertions, e-commerce-Media/Entertainment/Social Media topped in Digital. These sectors were also present among the Top 10 categories on TV.

The list of top 10 categories on TV was dominated by the FMCG sector and 5 of the top 10 categories on Digital belonged to services sector. The Top 10 categories added 34% share of Ad Insertions on TV and 51% on Digital during July to August 2020.

With respect to leading advertisers during July to August, Amazon and P&G were among the Top 10 on both TV and Digital. The Top 10 advertisers added 49% share of Ad Insertions on TV and 21% on Digital.

On Digital, July registered the highest number of new advertisers and brands between May and August. The tally of new categories, advertisers and brands on TV had an increasing trend during these last two months.

Among the new categories to advertise in July-August, female shaving systems topped on Digital and was also present among the Top 10 new categories on TV. TV and Digital each had 40+ and 30+ new categories, respectively in July-August compared to May-June.

Meanwhile, the TAM Television Advertising Report XIII says that over 2,500 Advertisers and 3,800+ Brands were visible across 350+ Categories in August 2020.

The TV Ad Volumes for the last month has increased by 6% over July 2020.

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