In total 24 companies race for IPL Media Rights

Airtel, BAM Tech, DAZN / Perform Group and Yahoo have now expressed interest in bidding for the IPL media rights making the count of total of 24

e4m by exchange4media Staff
Updated: Aug 25, 2017 8:10 PM

A total 24 of institutions have reportedly shown active interest in the media rights of Indian Premier League (IPL). Industry sources mention Airtel, BAM Tech, DAZN / Perform Group and Yahoo being the latest entrants in the race. In our earlier report we had shared that around 20 companies including iAmazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), Times Internet, GroupM, Yupp TV and Discovery, besides both Star India and Sony Pictures Networks have bought the bidding documents for the auction and would be contending for its television and digital rights.

Submission of the ITT is set on September 4, 2017.

 After the 10th edition, IPL had a valuation of USD 5.3 billion, according to global valuation and corporate finance advisor Duff & Phelps. As per Sony Pictures Networks India, IPL crossed a viewership of 400 million in the 10th season. IPL's digital partner Hotstar clocked ad revenues of 1.2 billion.

VIVO renewed the contract for IPL title rights in 2017 with a massive 554 per cent rise in sponsorship money to Rs. 2,199 cr. The media rights for the next 5 seasons are expected to arrive at a groundbreaking figure, with brands willing to invest heavily in this cash-rich tournament.

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