Going by the numbers, Star India is essentially set to spend around Rs 3,270 cr on the IPL every year for five years

exchange4media Staff Sep 5, 2017 5:27 PM

In 2015, Star India had won the digital rights for the IPL for around Rs 303 crore for a period of three years. This time around, the highest bid for digital rights was a whopping Rs 3900 crore for a period of five years

Abhinn Shreshtha Sep 5, 2017 5:17 PM

As the nail-biting auction for IPL media rights came to an end, Star India emerged as the victor. Here's a lowdown on how the auction went through

exchange4media Staff Sep 5, 2017 5:01 PM

Bringing end to all speculations, Star India has won the television broadcast rights for Vivo IPL

exchange4media Staff Sep 5, 2017 1:38 PM

After the technical evaluation Star India and Sony Pictures Network have qualified for IPL TV broadcast rights while Airtel Reliance Jio Facebook, Times Internet and Star India have qualified for digital rights

exchange4media Staff Sep 5, 2017 1:00 PM

With Star paying a premium to get cricket monopoly, will viewers and advertisers pay the price now?

Venkata Susmita Biswas and Abhinn Shreshtha Sep 5, 2017 7:42 AM

Airtel, BAM Tech, DAZN / Perform Group and Yahoo have now expressed interest in bidding for the IPL media rights making the count of total of 24

exchange4media Staff Aug 25, 2017 8:10 PM

VIVO IPL 2017 registers 40 per cent spike in viewership in first three matches

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Madhuwanti Saha Apr 18, 2017 8:41 AM

IPL and enter BARC's Top 10 Brands list @Week 12

While Dettol Toilet Soaps retained its top spot in BARC's Top 10 Brands, IPL-10 and, among others, made an entry in the list at fourth and eighth spots

exchange4media Staff Mar 31, 2017 7:53 AM

Lux Cozi joins Kolkata Knight Riders squad

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years

exchange4media Staff Mar 28, 2017 8:08 AM

Na life rukegi, na game rukega, says Hotstar's new commercial for Vivo IPL 2017

Given the super-busy lives we all lead, the new campaign makes a strong case for life to go on even as we get caught in the IPL fervour

exchange4media Staff Mar 23, 2017 9:18 AM

Team Sponsorship in Cricket rose 25.33% in 2016: ESP Properties Report

IPL Team sponsorship grew by 9.5% as 22 new brands tested the waters with IPL franchises during the season

exchange4media Staff Mar 21, 2017 8:04 AM

Hotstar gets Vivo, Maruti Suzuki as co-sponsors for IPL Season 10, 2017

Vivo and Maruti Suzuki have come on board for an undisclosed but “sizeable investment” for IPL 10 on Hotstar

exchange4media Staff Mar 10, 2017 9:09 AM

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

exchange4media Staff Mar 10, 2017 8:13 AM

Will IPL season 10 help ad spends out of the shadows of demonetisation?

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Ruhail Amin Mar 9, 2017 7:56 AM

IPL scouts for a media agency

2nd March 2017 is the date agencies are expected to submit their proposal and make a presentation to the BCCI thereafter.

Priyanka Mehra Feb 27, 2017 9:23 AM

Twitter records over 230K tweets on #IPLAuction

Mohammad Nabi becoming the first Afghan cricketer to join VIVO@IPL and Ben Stokes’ record Rs 14.5 cr (USD 2.16 mn) fee have set Twitter abuzz

exchange4media Staff Feb 23, 2017 4:53 PM