Date-wise News

In January, Pankaj Pachauri announced his plans of challenging the traditional news television model through his mobile-only venture

Saif Ahmad Khan 09-March-2017

On the occasion of International Women’s Day, #NoConditionsApply raises pertinent questions as to why the society still has different rules for daughters and sons

exchange4media Staff 09-March-2017

In conversation with Gayatri Yadav (President, Consumer Strategy & Innovation) and Narayan Sundararaman (General Manager, Star Plus) on the thought behind the campaign

exchange4media Staff 09-March-2017

Ram Veerapaneni, India MD, Whacked Out Media, shared the company’s recipe for success with exchange4media in a recent interview.

exchange4media Staff 09-March-2017

HMVL’s employee costs reduced from Rs 31 crore in Q3 FY 15-16 to Rs 6.4 crore in Q3 FY 16-17

Saif Ahmad Khan 09-March-2017

Pepperfry will be reaching out to over 1 million women consumers through this campaign

exchange4media Staff 09-March-2017

This new senior-level appointment comes as Wizcraft announced its 29th Foundation Day earlier this year

exchange4media Staff 09-March-2017

Joshi will be driving revenue optimisation for the network

exchange4media Staff 09-March-2017

The PR mandate was awarded to Crosshairs Communication for the third time in a row

exchange4media Staff 09-March-2017

MIB has instructed that all provisional MSO registrations, unless cancelled/suspended subsequently, to be treated as deemed regular registration for 10 years from the date of issue of provisional registration

exchange4media Staff 09-March-2017

First of its kind board comprises eminent leaders from the world of corporate, digital media and public policy

exchange4media Staff 09-March-2017

The agency will manage all traditional and digital media outlets; the account will be handled by the Mumbai team

exchange4media Staff 09-March-2017

Law & Kenneth Saatchi & Saatchi has conceived and launched a social movement crowd source funding for providing girls from rural India reusable, hygienic sanitary napkins

exchange4media Staff 09-March-2017

Punjabi shares his concerns about sponsored content, and the future of mobile creatives and digital advertising

Lavin Punjabi 09-March-2017

The lack of female leading characters in animation is just the reflection of an unbalanced society and affects the self-confidence of girls that continues later on in their lives, says Miriam Gonzalez, Founder, Inspiring Girls International

exchange4media Staff 09-March-2017

By allowing multiple buyers to bid on ad spaces at once through a unified auction, S2S will increase the value of a publisher’s programmatic ad yield, says Dharika Merchant, President, AndBeyond.Media

exchange4media Staff 09-March-2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Ruhail Amin 09-March-2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Ruhail Amin 09-March-2017

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