Date-wise News
Pankaj Pachauri's Go News to go live on March 11, NBA membership likely to follow

In January, Pankaj Pachauri announced his plans of challenging the traditional news television model through his mobile-only venture

Saif Ahmad Khan Mar 9, 2017 2:15 PM

Talent matters, not gender, says TOI campaign #NoConditionsApply

On the occasion of International Women’s Day, #NoConditionsApply raises pertinent questions as to why the society still has different rules for daughters and sons

exchange4media Staff Mar 9, 2017 2:13 PM

Star Plus-Aamir Khan's 'Nayi Soch' campaign crosses 40 million views across digital platforms

In conversation with Gayatri Yadav (President, Consumer Strategy & Innovation) and Narayan Sundararaman (General Manager, Star Plus) on the thought behind the campaign

exchange4media Staff Mar 9, 2017 1:53 PM

Regional original content will not surpass consumption of cinema in the South: Ram Veerapaneni, India MD, Whacked Out Media

Ram Veerapaneni, India MD, Whacked Out Media, shared the company’s recipe for success with exchange4media in a recent interview.

exchange4media Staff Mar 9, 2017 9:05 AM

Hindustan Media Ventures Limited's employee costs reduced by 80% during Q3

HMVL’s employee costs reduced from Rs 31 crore in Q3 FY 15-16 to Rs 6.4 crore in Q3 FY 16-17

Saif Ahmad Khan Mar 9, 2017 9:00 AM

Pepperfry launches #womenofpepperfry campaign to celebrate International Women's Week

Pepperfry will be reaching out to over 1 million women consumers through this campaign

exchange4media Staff Mar 9, 2017 8:49 AM

Wizcraft appoints Sandeep Mehta as COO and National Head - Brand Activation

This new senior-level appointment comes as Wizcraft announced its 29th Foundation Day earlier this year

exchange4media Staff Mar 9, 2017 8:47 AM

Crosshairs Communication wins PR mandate for India Today Conclave

The PR mandate was awarded to Crosshairs Communication for the third time in a row

exchange4media Staff Mar 9, 2017 8:33 AM

MIB decides all provisional MSO registrations to be treated as deemed regular registration for 10 years

MIB has instructed that all provisional MSO registrations, unless cancelled/suspended subsequently, to be treated as deemed regular registration for 10 years from the date of issue of provisional registration

exchange4media Staff Mar 9, 2017 8:29 AM

Discovery Networks establishes India Advisory Board

First of its kind board comprises eminent leaders from the world of corporate, digital media and public policy

exchange4media Staff Mar 9, 2017 8:22 AM

MEC India wins media mandate for Corvi LED

The agency will manage all traditional and digital media outlets; the account will be handled by the Mumbai team

exchange4media Staff Mar 9, 2017 8:18 AM

GiverHer5 asks women to support rural school girls

Law & Kenneth Saatchi & Saatchi has conceived and launched a social movement crowd source funding for providing girls from rural India reusable, hygienic sanitary napkins

exchange4media Staff Mar 9, 2017 8:14 AM

Guest Column: Is ad-supported digital publishing lucrative?: Lavin Punjabi, President & CEO, Affinity.com

Punjabi shares his concerns about sponsored content, and the future of mobile creatives and digital advertising

Lavin Punjabi Mar 9, 2017 8:10 AM

MullenLowe London's campaign reveals gender bias in childhood cartoons

The lack of female leading characters in animation is just the reflection of an unbalanced society and affects the self-confidence of girls that continues later on in their lives, says Miriam Gonzalez, Founder, Inspiring Girls International

exchange4media Staff Mar 9, 2017 8:07 AM

AndBeyond.Media launches revolutionary Header Bidding S2S

By allowing multiple buyers to bid on ad spaces at once through a unified auction, S2S will increase the value of a publisher’s programmatic ad yield, says Dharika Merchant, President, AndBeyond.Media

exchange4media Staff Mar 9, 2017 8:00 AM

Will IPL season 10 help ad spends out of the shadows of demonetisation?

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Ruhail Amin Mar 9, 2017 7:56 AM

Will IPL season 10 help ad spends out of the shadows of demonetisation?

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Ruhail Amin Mar 9, 2017 7:56 AM