Date-wise News
In January, Pankaj Pachauri announced his plans of challenging the traditional news television model through his mobile-only venture
Saif Ahmad Khan Mar 9, 2017 2:15 PM
On the occasion of International Women’s Day, #NoConditionsApply raises pertinent questions as to why the society still has different rules for daughters and sons
exchange4media Staff Mar 9, 2017 2:13 PM
In conversation with Gayatri Yadav (President, Consumer Strategy & Innovation) and Narayan Sundararaman (General Manager, Star Plus) on the thought behind the campaign
exchange4media Staff Mar 9, 2017 1:53 PM
Ram Veerapaneni, India MD, Whacked Out Media, shared the company’s recipe for success with exchange4media in a recent interview.
exchange4media Staff Mar 9, 2017 9:05 AM
HMVL’s employee costs reduced from Rs 31 crore in Q3 FY 15-16 to Rs 6.4 crore in Q3 FY 16-17
Saif Ahmad Khan Mar 9, 2017 9:00 AM
Pepperfry will be reaching out to over 1 million women consumers through this campaign
exchange4media Staff Mar 9, 2017 8:49 AM
This new senior-level appointment comes as Wizcraft announced its 29th Foundation Day earlier this year
exchange4media Staff Mar 9, 2017 8:47 AM
The PR mandate was awarded to Crosshairs Communication for the third time in a row
exchange4media Staff Mar 9, 2017 8:33 AM
MIB has instructed that all provisional MSO registrations, unless cancelled/suspended subsequently, to be treated as deemed regular registration for 10 years from the date of issue of provisional registration
exchange4media Staff Mar 9, 2017 8:29 AM
First of its kind board comprises eminent leaders from the world of corporate, digital media and public policy
exchange4media Staff Mar 9, 2017 8:22 AM
The agency will manage all traditional and digital media outlets; the account will be handled by the Mumbai team
exchange4media Staff Mar 9, 2017 8:18 AM
Law & Kenneth Saatchi & Saatchi has conceived and launched a social movement crowd source funding for providing girls from rural India reusable, hygienic sanitary napkins
exchange4media Staff Mar 9, 2017 8:14 AM
Punjabi shares his concerns about sponsored content, and the future of mobile creatives and digital advertising
Lavin Punjabi Mar 9, 2017 8:10 AM
The lack of female leading characters in animation is just the reflection of an unbalanced society and affects the self-confidence of girls that continues later on in their lives, says Miriam Gonzalez, Founder, Inspiring Girls International
exchange4media Staff Mar 9, 2017 8:07 AM
By allowing multiple buyers to bid on ad spaces at once through a unified auction, S2S will increase the value of a publisher’s programmatic ad yield, says Dharika Merchant, President, AndBeyond.Media
exchange4media Staff Mar 9, 2017 8:00 AM
Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016
Ruhail Amin Mar 9, 2017 7:56 AM
Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016
Ruhail Amin Mar 9, 2017 7:56 AM
