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High Costs, Long Timelines: AI becomes studios’ new production engine

Chiranjeevi Hanuman – The Eternal, Maharaja in Denims, Mahabharat: Ek Dharmayudh?blur=25

A growing number of film projects — particularly mythological and historical ones that are expensive and time-taking to mount — are now being produced with GenAI

Kanchan Srivastava Nov 24, 2025 8:47 AM

JioStar brings ‘Mahabharat: Ek Dharmayudh’ to life using AI

‘Mahabharat: Ek Dharmayudh’?blur=25

The series, which streams on JioHotstar on 25 October and on Star Plus on October 26, has been launched in partnership with Collective Media Network

e4m Staff Oct 19, 2025 6:27 PM

Social Panga appoints Indrayudh Mitra as Senior Creative Director

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Archana Sudarsan will be the Creative Director at the marketing agency

exchange4media Staff Jun 28, 2022 1:05 PM

Yudhvir Mor joins HT Media as CPTO

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Prior to joining HT, he was the Country Manager & Vice President – Engineering with Zuora

exchange4media Staff Apr 1, 2022 6:46 PM

Octro Inc. appoints Yudhister Bahl as Chief Financial Officer

Yudhister Bahl?blur=25

Bahl is a seasoned business leader with 25+ years of rich experience across diverse industries including financial services, education, telecom, and FMCG

exchange4media Staff Apr 20, 2021 4:01 PM