The campaign is aimed at a new generation of gold buyers, Gen Z and young millennials

e4m Staff Sep 23, 2025 3:10 PM

Arti Saxena, Director & Head of Marketing, India, World Gold Council, spoke to e4m about Gold’s role in an investment portfolio, the use of AI and more

e4m Staff Mar 17, 2025 3:24 PM

Sachin Jain joins from De Beers where he has held several senior roles for the past 13 years

e4m Staff Feb 27, 2024 11:33 AM

The campaign is aimed at making the youth aware about the relevance and adoption of gold jewellery

exchange4media Staff Oct 11, 2022 12:08 PM

Saxena, Head of Marketing, India, World Gold Council talks about the flagship campaign, marketing initiatives, evolving consumer sentiment and more

Ritika Raj Mar 10, 2022 8:38 AM