The film, conceptualized by Leo Burnett, sheds light on how girls go missing from school during periods and nobody notices

exchange4media Staff Mar 1, 2020 11:24 PM

LS Krishnan?blur=25

LS Krishnan, Director, Whisper Media, spoke to exchange4media about the factors that differentiate them, challenges faced, their clientele and the company's next major steps

Neethu Mohan Dec 24, 2019 9:25 AM

Fulcro and Whisper?blur=25

Fulcro will be responsible for channelising Whisper range of products on digital, including on social media

exchange4media Staff Oct 22, 2019 11:56 AM


Industry experts believe cities in Kerala have not fully adapted to Digital OOH since there is still a strong preference for traditional OOH advertising

Neethu Mohan Oct 22, 2019 8:40 AM


Traffic on digital platforms of news networks like Manorama Online and Mathrubhumi News too set to increase manifold today, say industry heads

Neethu Mohan May 23, 2019 8:29 AM


P&G, Tinder, and Abbott Healthcare are betting on Whisper’s Sit Improper and Tinder’s ‘Start Something Epic’ and Abbott Healthcare’s brand campaign

Venkata Susmita Biswas Jun 8, 2018 9:03 AM


Niti Kumar, Managing Partner, MediaCom, shares her thoughts on what makes these campaigns the best contenders

exchange4media Staff May 28, 2018 8:53 AM

Guest Column:Why we rarely walk on the edge?: Sanjeev Kotnala?blur=25

We remain so touchy and well quite sensitive to all objections that we have chained ourselves in traditionally. We are making small tentative pokes with our audience to check the limit. Not realising that they have really moved forward in life writes Sanjeev Kotnala Head catalyst, INTRADIA

Sanjeev Kotnala Dec 31, 2015 9:14 AM

The Glitch wins digital mandate of Godrej Master Brand and P&G’s Whisper?blur=25

Apart from these, brands of Bosch, Kolte Patil and its luxury sub-brand 24K have also been added to the agency’s list of clientele

exchange4media Staff Aug 14, 2015 4:54 PM

Trendspotting: Brands bag global laurels on back of social issues?blur=25

Social issues seem to be the name of the game when it comes to winning awards in the international context. Looking at recent trends, it seems the best bet to reach out to consumers and outshine in any industry is to create ads that raise social issues and fight taboos

Ankur Singh & Sarmistha Neogy Jul 14, 2015 8:36 AM

Flashback 2014: Brands' social media interactions garner positive buzz, improves brand image?blur=25

We list some of India's top brands that saw positive reactions by paying heed to online conversations and brand mentions

Ankur Singh Dec 23, 2014 8:47 AM

Whisper's #TouchThePickle campaign: Declaring the obsoleteness of menstrual taboos?blur=25

P&G has made a digital plunge paired with a TVC to instill a positive attitude in Indian women about menstruation, seeking to dispel the cultural taboos towards the subject. Campaign encourages women to break any taboos that hold them back during that time of the month

Ankur Singh Jul 30, 2014 7:57 AM

Net sales drive P&G Q1 growth, profits up 21% at Rs 55 cr?blur=25

The company's growth was spearheaded by the Health Care & Feminine Hygiene categories, with Vicks & Whisper delivering sales momentum & growing market share

exchange4media Staff Nov 2, 2013 9:38 AM

Custom branded content is the way to go: P&G India?blur=25

P&G India partners with Yahoo and MediaCom to reach out to new-age women with online portal Style Factor

Priyanka Mehra Nov 2, 2012 8:38 PM