The association kickstarted with Whirlpool’s new festival campaign that focuses on care and hygiene

exchange4media Staff Dec 23, 2020 4:18 PM


As part of the association, Whirlpool will bring in flagship shows, features, expert insights and interesting highlights for the cricket lovers

exchange4media Staff Sep 18, 2020 1:43 PM


Whirlpool EMEA has selected WPP as its strategic communications partner across 29 EMEA countries, effective from January 2021

exchange4media Staff Sep 1, 2020 7:46 PM

Sunil A DSouza?blur=25

D’Souza will assume the role with effect from 4th April 2020, replacing Ajoy Misra who will be retiring from the company

exchange4media Staff Dec 20, 2019 6:52 PM


The 'Every day, care' TVC is built around a narrative exploring different facets of care

exchange4media Staff Oct 19, 2019 8:58 AM


From Whirlpool to Bagpiper and Hajmola, the actor has been the face of many big brands

Dolly Mahayan Apr 2, 2019 8:35 AM


In the ad Sushant Singh Rajput and Kriti Sanon represent a modern-day urban couple whose life and relationship are enriched by Whirlpool’s superior technology

exchange4media Staff Nov 13, 2018 10:42 AM


With Onam season soon approaching, brands both national and local, pin their hopes on this harvesting festival of Kerala by offering attractive promotions, launching new campaigns

Neethu Mohan Aug 6, 2018 8:59 AM

Industry biggies compete for top spot at IMA 2014?blur=25

Brands from all industries, of all sizes and structures have entered themselves in this year's marketing battle

Ankur Singh Oct 31, 2014 8:01 AM

TOI CEO Ravi Dhariwal to be replaced by Bharti Retail CEO Raj Jain?blur=25

Jain is slated to join BCCL in a few months, according to media reports

exchange4media Staff Sep 17, 2014 8:59 AM

Whirlpool of India appoints Integral PR as its communication partner?blur=25

Integral PR is a full service, multi-sector consultancy spread across five key markets in India with a support network panning 30 towns and cities

exchange4media Staff Jun 3, 2014 8:00 AM

Big FM partners with Whirlpool for special summer initiative?blur=25

‘Big Garmi Ki Chhutti’ enables listeners to take part in a special on-air contest. Over 2,000 listeners call in for a chance to win Whirlpool Neo Ichill refrigerators

exchange4media Staff May 27, 2013 1:38 AM


The process was underway in Delhi and the win comes on back of a pitch between Contract Advertising and Draftfcb Ulka

Twishy Mar 9, 2013 6:54 PM

Whirlpool consolidates business with Draftfcb Ulka?blur=25

The process was underway in Delhi and the win comes on back of a pitch between Contract Advertising and Draftfcb Ulka

Twishy Mar 8, 2013 11:57 PM

BCCL elevates Arunabh Das Sharma to President?blur=25

With this elevation, Arunabh Das Sharma also joins the Bennett, Coleman & Co Ltd (BCCL) board

Noor Fathima Warsia Apr 12, 2012 10:01 AM

Changes at BCCL: Bhaskar Das made Prez; Arunava Das Sharma appointed as Exec Prez?blur=25

Bennett, Coleman and Company Ltd (BCCL) has elevated Dr Bhaskar Das to be the President of the company. Until now, he was Executive President. Arunava Das Sharma has been roped in as Executive President. Prior to this, Arunava was with Whirlpool US.

Nitin Pandey Apr 6, 2011 8:52 AM

Whirlpool’s New Year gift to DraftFCB Ulka; shifts back microwave creative biz after 4 years?blur=25

In its bid to consolidate the advertising duties, Whirlpool India has shifted the creative duties of its microwave business from Contract to DraftFCB Ulka. It was a direct move by the company and did not involve any pitch process.

Preeti Hoon Dec 31, 2010 7:41 AM