wfa

Global brands pushing for a shift in media agency models: Report

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As per a MediaSense-WFA study, three-quarters of global brands want to change their agency remuneration model; majority cite lack of data & measurement tools as a key barrier

Kanchan Srivastava Nov 19, 2024 9:06 AM

Aparshakti Khurana highlights the many perks of working with Shadowfax

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The ads are a part of the brand's #DuniyaDektiRehJayegi campaign

exchange4media Staff Dec 24, 2022 8:32 AM

Praharsh Chandra takes charge as Chief Business Officer at Shadowfax

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Chandra has previously worked with Hindustan Unilever and AT Kearney

exchange4media Staff Nov 16, 2022 3:14 PM

Shadowfax Technologies names Pawan Pandey as Chief Marketing Officer

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Pandey will be responsible for ensuring the company's strategic growth and encouraging marketing process optimization, facilitating efficiency and expansion

exchange4media Staff Jan 27, 2022 4:47 PM