wagh-bakri

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

exchange4media Staff Jul 16, 2018 8:55 AM

The film 'Rishton Ka Hi Fever' has a grandmother reminding viewers that everlasting relations are created over a cup of tea, not 'hi'.

exchange4media Staff Jun 30, 2018 8:56 AM

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

exchange4media Staff Feb 17, 2018 8:55 AM

A 2015 ad for Wagh Bakri Tea, conceptualised by Scarecrow Communications, was plagiarised by Gujarat-based brand Jay Jawan Tea

exchange4media Staff Dec 1, 2017 8:45 AM

A 2015 ad seems to been plagiarised by a Gujarati tea brand - Jay Jawan Tea. The Wagh Bakri Tea Group legal team is investigating the case.

exchange4media Staff Nov 25, 2017 8:58 AM

Rewind 2015: Traditional brands break taboos and prefer unconventional themes

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 10:04 AM

Rewind 2015: Traditional brands break taboos and prefer unconventional themes

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 9:08 AM

Trendspotting: Tea category witnesses sea change in communication

From focusing on functional aspects like 'strength, taste and aroma', advertising in tea category has metamorphosed into capturing consumers' heart and mindshare

Sarmistha Neogy Jun 1, 2015 8:19 AM

Scarecrow wins the creative duties of Wagh Bakri Tea

Triton Communications was the incumbent agency Triton Communications was the incumbent agency

exchange4media Staff Dec 26, 2014 8:06 AM

Wagh Bakri Tea rides the political wave in new campaign

Wagh Bakri's latest commercial, created by Triton Communications, uses the current election fever to leverage its core strengths to highlight people's disillusionment & expectations

exchange4media Staff Nov 7, 2013 8:12 AM

Elephant wraps up 2011 with 25 new businesses

The strategic design outfit’s focus in 2012 is on Service Design, taking their expertise from emerging markets to South East Asia

Sai Prasanna Feb 9, 2012 12:00 PM

Percept/H’s fresh take for Good Morning Intl Tea

The new TVC for Good Morning International Tea breaks away from usual images of tea commercials. Percept/H has let the positioning flows from the name

exchange4media Staff Feb 8, 2012 8:09 AM