vernacular-storytelling

Padma Bhushan posthumously awarded to Piyush Pandey: Voice that gave Indian advtg its soul

Piyush Pandey | Neeta Joshi | President Droupadi Murmu?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional

Ganapathy Viswanathan May 26, 2026 8:29 AM

India’s digital ad market set to grow 15% annually: Bain & Company report

digital ad market?blur=25

Mobile-first strategies, video consumption, and vernacular storytelling to drive India’s ₹1 lakh crore ad industry into its next growth phase, the report mentions

e4m Staff Aug 26, 2025 1:36 PM