The platform will also dial up on local language content in Tamil and Telugu

Javed Farooqui Dec 28, 2021 9:09 AM

With this, Practo is one step closer to breaking down access barriers for 200 million unique users in the future

exchange4media Staff Apr 7, 2021 1:30 PM

International dubbed content sees engagement from the top metros as well as Tier 1 & 2 towns of the country

exchange4media Staff Mar 22, 2021 2:29 PM

Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities

Javed Farooqui Feb 9, 2021 9:07 AM

The investment is expected to be instrumental in bolstering Dailyhunt's presence at a time when digital content consumption has grown due to the COVID-19 lockdown

exchange4media Staff May 1, 2020 7:07 PM

ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”

Shikha Paliwal Mar 19, 2020 7:38 AM

The platform emerges as the most engaged premium AVOD platform with 100 billion minutes of watch time in the year

exchange4media Staff Jan 14, 2020 8:08 PM

On her first trip to India, Rafferty, CEO of Ketchum, shared insights on PR strategies for digital vernacular platforms in India and plans for the Indian market

Noel Dsouza Oct 1, 2019 8:34 AM

Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

Launches Matrubharti Vishesh, a premium content section in the Matrubharti app and website for streaming of regional theatrical plays, short films, OpenMics and literature festivals

exchange4media Staff Jul 18, 2019 7:25 PM

This integration will result in users accessing content in over 10 Indian languages on various Indian mobile brands

exchange4media Staff Jun 28, 2019 4:24 PM

Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan Jun 11, 2019 8:29 AM

Guest Column: Ssharad Alwe, MD of UPDATE Advertising says the era of mass is over, this is the era of many 'mini Indias', each hyperlocal and hyper-targeted

Ssharad Alwe Jan 11, 2019 8:47 AM