vaishali-sharma
Sony MAX 20 years?blur=25

The 'Yeh Hai Desh Ki Deewangi' anniversary campaign aired on 20 July and witnessed a phenomenal response across social media platforms

exchange4media Staff Oct 18, 2019 6:43 PM

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As the channel kicks off its 20th anniversary celebrations, we spoke to Vaishali Sharma, Head, Marketing and Communications, Sony MAX, on the brand’s marketing strategies and acquiring new content

exchange4media Staff Jul 31, 2019 8:29 AM

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The channel celebrates the foundation of Hindi cinema and calls out to vote for their ‘Sadabahar’ stars from the 50s and 60s

exchange4media Staff Mar 22, 2018 6:58 PM

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Sony MAX2, the Hindi movie channel from SPN, has rolled out its third brand campaign ‘Kuch filmon ka jadu kabhi kam nahin hota', which plays on iconic movies to connect with viewers

exchange4media Staff Nov 7, 2017 8:30 AM

Sony MAX launches third edition of 'No Talkies Nautanki Returns'?blur=25

Organised exclusively for media agencies, it provides the movie buffs with the opportunity to participate in a national level competition wherein registered teams play ‘Dumb Charades’ on Bollywood films using hand gestures to enact and communicate with each other

exchange4media Staff Nov 25, 2016 12:48 PM

With distinctive positioning, we continue to create emotional equity with our audience: Vaishali Sharma, Sony MAX2?blur=25

In its third year Sony MAX2, the evergreen Hindi movie channel brings out their second campaign with a new tagline and fresh content

Madhuwanti Saha Aug 12, 2016 8:02 AM

Sony Max bets on digital for IPL promotion?blur=25

Under the 'Ek India Happy Wala,' campaign, movies channel Sony MAX and SIX (IPL’s official broadcasters), are conducting digital activities throughout the tournament for further promotion

exchange4media Staff Apr 26, 2016 8:06 AM

Sony Max bets on digital for IPL promotion?blur=25

Under the 'Ek India Happy Wala,' campaign, movies channel Sony MAX and SIX (IPL’s official broadcasters), are conducting digital activities throughout the tournament for further promotion

exchange4media Staff Apr 26, 2016 8:06 AM

IPL Season 9 uses kids as protagonists for 'Ek India Happywala'?blur=25

To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation

Sarmistha Neogy Mar 23, 2016 7:57 AM

IPL Season 9 uses kids as protagonists for 'Ek India Happywala'?blur=25

To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation

Sarmistha Neogy Mar 23, 2016 7:57 AM

Pro Wrestling League’s new campaign celebrates toughness and raw strength?blur=25

The campaign, conceptualised by DDB Mudra, celebrates the true grit of the sport and attempts to bring the traditional ‘akhara’ culture to the global platform

Madhuwanti Saha Dec 4, 2015 8:11 AM

Sony Max 2 breaks even within a year of launch; plans to increase ad rates?blur=25

The channel has been one of the most successful to come out of the Multi Screen Media (MSM) stable, with the channel aggressively selling its inventory only as far six months ago and managing to get 100% of it sold within a short span of time

exchange4media Staff Aug 6, 2015 9:32 AM

Will IPL 8 bring an ad spend windfall for OOH??blur=25

The IPL has turned out to be a prime event for advertisers and brands but opinion is divided upon the impact of the tournament on OOH spends this year

Abhinn Shreshtha Apr 23, 2015 9:33 AM

MAX unveils new brand campaign 'Ab Khulkar phailegi Deewangi'?blur=25

The new campaign thought is an extension of channel's positioning and talks about how there is a little bit of filminess in all of us and amongst all age groups

exchange4media Staff Dec 18, 2014 10:52 AM

Weber Shandwick, Adfactors & 20:20 MSL lead exchange4media’s IPRCCA Awards shortlist?blur=25

63 entries have been shortlisted for 2014 edition of India PR & Corporate Communications Awards

exchange4media Staff Oct 9, 2014 7:25 PM

DDB Mudra wins creative duties for Sony MAX & MAX2?blur=25

The account was previously handled by JWT; the win comes after a multi-agency pitch

exchange4media Staff Oct 9, 2014 1:31 PM

Sony MAX roles out 'No Talkies,' dumb charade competition for media agencies?blur=25

The event which will culminate in Mumbai, seeks to find the film buff in media agencies, buyers and planners across Mumbai, Delhi and Bengaluru

exchange4media Staff Aug 22, 2014 3:19 PM

MSM partners WATConsult to launch Pepsi IPL 2014 mobile app?blur=25

With the 'Cricket Ka Bulaava' app, Sony Max & Sony Six aim to reach out to the maximum people in the country via a digital platform & ensure a two-way interaction with them

exchange4media Staff Apr 22, 2014 9:38 AM

IPL to compete with T20 WC and elections for ad money?blur=25

The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but expect a rebound in the last stage of the tournament

Abhinav Trivedi Mar 21, 2014 8:27 AM

Havas Worldwide roped in as communication partner for Pepsi IPL 2014?blur=25

Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly

exchange4media Staff Jan 11, 2014 9:01 AM