Vaishali Sharma, Head - Marketing & Communications, Sony SAB, talks about the ‘Sapno Ka Koi Gender Nahi Hota' campaign for their upcoming show ‘Kaatelal & Sons’

exchange4media Staff Nov 17, 2020 8:35 AM

The 'Yeh Hai Desh Ki Deewangi' anniversary campaign aired on 20 July and witnessed a phenomenal response across social media platforms

exchange4media Staff Oct 18, 2019 6:43 PM

As the channel kicks off its 20th anniversary celebrations, we spoke to Vaishali Sharma, Head, Marketing and Communications, Sony MAX, on the brand’s marketing strategies and acquiring new content

exchange4media Staff Jul 31, 2019 8:29 AM

The channel celebrates the foundation of Hindi cinema and calls out to vote for their ‘Sadabahar’ stars from the 50s and 60s

exchange4media Staff Mar 22, 2018 6:58 PM

Organised exclusively for media agencies, it provides the movie buffs with the opportunity to participate in a national level competition wherein registered teams play ‘Dumb Charades’ on Bollywood films using hand gestures to enact and communicate with each other

exchange4media Staff Nov 25, 2016 12:48 PM

In its third year Sony MAX2, the evergreen Hindi movie channel brings out their second campaign with a new tagline and fresh content

Madhuwanti Saha Aug 12, 2016 8:02 AM

Under the 'Ek India Happy Wala,' campaign, movies channel Sony MAX and SIX (IPL’s official broadcasters), are conducting digital activities throughout the tournament for further promotion

exchange4media Staff Apr 26, 2016 8:06 AM

Under the 'Ek India Happy Wala,' campaign, movies channel Sony MAX and SIX (IPL’s official broadcasters), are conducting digital activities throughout the tournament for further promotion

exchange4media Staff Apr 26, 2016 8:06 AM

To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation

Sarmistha Neogy Mar 23, 2016 7:57 AM

To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation

Sarmistha Neogy Mar 23, 2016 7:57 AM

The campaign, conceptualised by DDB Mudra, celebrates the true grit of the sport and attempts to bring the traditional ‘akhara’ culture to the global platform

Madhuwanti Saha Dec 4, 2015 8:11 AM

The channel has been one of the most successful to come out of the Multi Screen Media (MSM) stable, with the channel aggressively selling its inventory only as far six months ago and managing to get 100% of it sold within a short span of time

exchange4media Staff Aug 6, 2015 9:32 AM

The IPL has turned out to be a prime event for advertisers and brands but opinion is divided upon the impact of the tournament on OOH spends this year

Abhinn Shreshtha Apr 23, 2015 9:33 AM

The new campaign thought is an extension of channel's positioning and talks about how there is a little bit of filminess in all of us and amongst all age groups

exchange4media Staff Dec 18, 2014 10:52 AM

63 entries have been shortlisted for 2014 edition of India PR & Corporate Communications Awards

exchange4media Staff Oct 9, 2014 7:25 PM

The account was previously handled by JWT; the win comes after a multi-agency pitch

exchange4media Staff Oct 9, 2014 1:31 PM

The event which will culminate in Mumbai, seeks to find the film buff in media agencies, buyers and planners across Mumbai, Delhi and Bengaluru

exchange4media Staff Aug 22, 2014 3:19 PM

With the 'Cricket Ka Bulaava' app, Sony Max & Sony Six aim to reach out to the maximum people in the country via a digital platform & ensure a two-way interaction with them

exchange4media Staff Apr 22, 2014 9:38 AM

The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but expect a rebound in the last stage of the tournament

Abhinav Trivedi Mar 21, 2014 8:27 AM

Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly

exchange4media Staff Jan 11, 2014 9:01 AM