us-election
Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes and tap the podcasting industry’s potential
Shantanu David Nov 8, 2024 9:16 AM
The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee electoral success
Donald Trump’s campaign was marked by its heavy reliance on pure social media, especially Elon Musk’s X
Shantanu David and Shalinee Mishra Nov 7, 2024 8:51 AM
While they can't dictate who sits in the Oval Office, celebs have been leaving an indelible effect on their candidates' election campaigns
Shalinee Mishra Nov 5, 2024 9:20 AM
According to multiple reports, while Kamala Harris spent about $27 million on Google and Meta platforms combined, Donald Trump has shelled out nearly $8.6 million as campaigning spends
Shantanu David Nov 5, 2024 8:52 AM
At $242 bn in 2024, social media is the largest single advertising channel, as per the study
e4m Staff Aug 22, 2024 1:56 PM
Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule
e4m Staff Sep 21, 2023 9:43 PM
As per media reports, the fake accounts tried to interact like Americans and were discussing about domestic issues
exchange4media Staff Sep 30, 2022 3:30 PM
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential inauguration
exchange4media Staff Jan 14, 2021 10:51 AM
The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence
exchange4media Staff Jan 7, 2021 4:39 PM
Guest Column: As the world waits for the US election results, Sandeep Kalsi, CEO, Skribe, takes us through Donald Trump’s brand of campaigning
Sandeep Kalsi Nov 7, 2020 9:00 AM
