tyny
WPP Media’s TYNY Midyear 2026 report forecasts India’s ad revenue to grow 8.8% this year with digital, commerce and AI-led formats driving momentum but total TV advertising to decline 6.8%
e4m Staff Jun 16, 2026 12:36 PM
As long as TV continues to position itself as complementary within the broader ecosystem, it will retain relevance, Murthy noted
Kanchan Srivastava Feb 19, 2026 9:03 AM
Retail media may cross Rs 30,000 Cr in 2026, capturing 15.0% of total ad revenue, linear TV viewership likely to fall at a mid-single-digit rate, says report
India's ad market to grow 7% in 2025 to Rs 1,64,137 crore, says GroupM's TYNY report, which highlights emerging trends like AI-powered influencers and data clean rooms
e4m Staff Feb 11, 2025 12:52 PM
As per GroupM’s 2024 midyear global forecast, the global advertising revenue will reach $989.8 billion, industry to surpass 1 trillion in revenue in 2025
e4m Staff Jun 11, 2024 11:28 AM
As per the report, global ad revenue will continue to grow at 6%
exchange4media Staff Jun 13, 2023 11:33 AM
The ‘This Year, Next Year’ report says India will be the fastest-growing market among the top 10 global markets and retain the 9th rank in 2022
exchange4media Staff Feb 15, 2022 12:38 PM
TYNY forecasts India’s advertising investment to reach an estimated Rs 80,123 crore this year
exchange4media Staff Feb 16, 2021 12:48 PM
Digital secures the second position as the most used media vehicle and is estimated to reach 30% of ad spends in 2020
exchange4media Staff Feb 5, 2020 12:11 PM