TATA Neu?blur=25

The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch

exchange4media Staff 14 hours ago

Sapna Arora?blur=25

Sapna Arora, CMO, PRO and Regional Brand Head, OLX India, spoke about OLX’s recent TVC campaign ‘Price nahin, surprise milega’ that focuses on the proposition of ‘best price’

exchange4media Staff Dec 15, 2021 5:08 PM


The campaign has a multi-media approach and will cover TV, print and digital media

exchange4media Staff Nov 27, 2021 8:12 AM

Parle Marie?blur=25

The films beautifully marry the archetypal Maharashtrian stories to give them a modern twist

exchange4media Staff Aug 10, 2021 2:14 PM


As sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive traditional mediums? We ask experts

Shikha Paliwal Jul 18, 2019 8:13 AM

Sony LIV launches 3 new TVCs to highlight its on-demand service?blur=25

The new ads by MSM's Sony LIV targets young urban consumers who like their entertainment in byte sizes on-the-go. The creative agency behind the campaign is Havas Media

exchange4media Staff Oct 15, 2013 7:40 AM