The committee drew MIB's attention to the recently reported episodes of manipulation of TRPs by some TV channels by rigging the devices used by BARC

exchange4media Staff Dec 3, 2021 8:58 AM

The ministry had formed the committee in November 2020 to review the 'Guidelines on Television Rating Agencies in India' that was notified in 2014

exchange4media Staff Mar 17, 2021 8:01 AM

The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period

Tasmayee Laha Roy Jan 29, 2021 9:24 AM

Guest Column: Sanjeev Kotnala, Independent Brand and Marketing Advisor, Coach & Facilitator, discusses how a measurement system involving technology & human engineering is vulnerable to manipulation

Sanjeev Kotnala Jan 12, 2021 1:22 PM

As per police investigations, the accused conspired to raise the TRPs of their channels and paid Dasgupta in lakhs on several occasions

exchange4media Staff Dec 29, 2020 9:01 AM

Republic TV has been demanding a CBI probe, accusing the Mumbai police of going after the channel after their recent clash over the Sushant Singh Rajput case.

exchange4media Staff Oct 20, 2020 8:29 PM

Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why an environment fraught with squabbles amid the recent TRP scandal is an unnecessary risk to any brand’s equity

Ronita Mitra Oct 13, 2020 1:50 PM

Guest Column: Sandeep Goyal, Chairman of Mogae Group, recounts the industry's previous brushes with TRP tampering and shares his views on the recent controversy

Sandeep Goyal Oct 13, 2020 9:12 AM

Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on

Tasmayee Laha Roy Oct 12, 2020 9:04 AM

The Group released a statement. saying that it will consider appropriate legal recourse against BARC for slapping a fine against the channel

exchange4media Staff Oct 10, 2020 9:24 AM

Week 34 ratings show all Hindi news channels have experienced a marginal dip in their ratings, though India TV did better than most

Abid Hasan Aug 29, 2014 8:07 AM

As per ratings data from TAM subscribers, at least six of the top 10 shows on Hindi GECs over the last 8-9 months belong to Star Plus. Media experts say that Star Plus

Collin Furtado Jul 4, 2014 9:42 AM