No specific action has been taken on recommendations by TRP committee: Prakash Javadekar

The ministry had formed the committee in November 2020 to review the 'Guidelines on Television Rating Agencies in India' that was notified in 2014

e4m by exchange4media Staff
Updated: Mar 17, 2021 8:01 AM
Prakash Javadekar

Information and Broadcasting (I&B) minister Prakash Javadekar has said that the ministry is yet to take any specific action on the recommendations of the three-member committee on TV ratings that submitted its report last month. The ministry had formed the committee in November 2020 to review the 'Guidelines on Television Rating Agencies in India' that was notified in 2014.

Replying to a question in Rajya Sabha, Javadekar said that in order to address the issues in the light of fresh recommendations of the Telecom Regulatory Authority of India (TRAI) dated 10th April 2020 on ‘Review of Television Audience Measurement and Rating System in India’ and the technological advancements/interventions to address the system, a committee was constituted under the Chairmanship of Chief Executive Officer, Prasar Bharati with independent members from IIT, C-DOT, and IIM.

He further stated that the committee has made recommendations on measurement methodology, the structural changes in the composition of the rating agencies, audits, and other issues referred to them including TRAI recommendations.

"Based on the inputs provided in the Report of the Committee headed by CEO, Prasar Bharati along with recommendations of TRAI, existing provisions, etc., appropriate interventions, as may be required, could be considered. As of now, no specific action has been taken on the recommendations made in the Report of the Committee," he stated.

As per the terms of reference, the committee had to carry out an appraisal of the existing system; examine TRAI recommendations notified from time to time, overall industry scenario and addressing the needs of the stakeholders, and make recommendations for robust, transparent, and accountable rating system through changes, if any, in the existing guidelines.

Earlier while responding to a question in the Lok Sabha, Javadekar had said that the shortcomings in the present guidelines are being analysed and any modifications may involve a thorough and elaborate review of the paradigm.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube