title-sponsorship

Beyond the Boundary: Why brands continue to bet big on BCCI sponsorships

Why brands continue to bet big on BCCI sponsorships?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket

Ganapathy Viswanathan Jul 24, 2026 8:13 AM

BCCI ups sponsorship rights reserve price to Rs 4.9 crore/match

BCCI Increases Match Sponsorship Rights Price to Rs 4.9 Crore?blur=25

This is a 15% increase from the current rate of Rs 4.2 crore,  base price for associate partner rights hiked to Rs 95 lakh per match

e4m Desk Jul 23, 2026 8:14 AM

BCCI invites bids for title sponsorship rights for domestic, international events

BCCI Opens Bidding for Title Sponsorship of Major Events?blur=25

The cricket body has said the Invitation to Tender can be purchased till August 4

e4m Desk Jul 21, 2026 11:17 AM

IPL makes for a great association with a brand: Muthoot Fincorp Marketing Head

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Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals

Shantanu David May 18, 2022 8:39 AM

Prime Volleyball League onboards RuPay as title sponsor for 3 years

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Gaming platform A23 has been signed on as 'Powered By' sponsor in a multi-year deal

exchange4media Staff Nov 25, 2021 6:16 PM

Why did Tata Sons maintain a safe distance from IPL 2020 title sponsorship?

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According to sources, Tata Sons’ approach towards the title sponsorship right from the word go was of extreme caution, given the current market scenario

Ruhail Amin Aug 19, 2020 8:58 AM

How Dream11 beat BYJU'S & Unacademy to win IPL title sponsorship

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Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour

Dipali Banka Aug 19, 2020 8:34 AM