D2C advertisers reallocating 25-40% of festive budgets for regional activations; brands want tailored budgets, messaging, and content mixes as per state, language and micro-markets 

Sunidhi Vijay Oct 10, 2025 9:08 AM

As part of e4m D2C Revolution series, Param Bhargava, Founder of T.A.C - The Ayurveda Company, spoke about a sustainable approach towards building the business, leveraging TV and much more

Sohini Ganguly Sep 19, 2023 8:21 AM

The findings are as per Toluna’s study across 30 markets

exchange4media Staff Jan 20, 2023 12:24 PM

Radio industry heads say 2023 will see the sector going in for further diversification, expansion of digital radio and building of more indigenous properties  

Tanzila Shaikh Dec 22, 2022 9:06 AM