the-week
From McAloo Tikki to Formula 1, this week's best campaigns prove great ideas come in every shape
Aryendra Khan Mar 14, 2026 8:55 AM
This is how Indian brands celebrated love in all its modern, messy, beautifully real forms this Valentine's Day
Aryendra Khan Feb 14, 2026 8:50 AM
As we go through this week, here are brands that traded loud claims for sharp insights, cultural cues, and stories that actually feel lived-in
Aryendra Khan Jan 24, 2026 9:41 AM
As we step into 2026, we look at brand spots that caught our eye this holiday season
Soumya Gawri Jan 3, 2026 9:09 AM
Here is a look at the ads that made viewers pause, rewind, or scroll past without a second thought
Soumya Gawri Dec 20, 2025 9:47 AM
A look at the good, the goofy, and the gloriously season-soaked campaign spots of this week
Soumya Gawri Dec 13, 2025 9:43 AM
From fashion drops to FMCG staples, from OTT crossovers to sustainability pledges, this roundup examines which campaigns shine and which ones simply show up
Soumya Gawri Nov 15, 2025 8:07 AM
A look at this week’s ad campaigns - while some melted our hearts, others failed to create a flutter
Soumya Gawri Nov 8, 2025 8:33 AM
This week’s line-up reflects the spectrum of festive advertising: brands blending tradition with technology, humour with heart, and purpose with positioning
Soumya Gawri Oct 25, 2025 8:28 AM
This week, marketers are leaving nothing to chance, weaving together tradition and trend, humour and heart, sales and storytelling, to stay top-of-mind in the noisiest season of the year
Soumya Gawri Oct 4, 2025 8:36 AM
Our round-up of campaign spots that deserved a clap and also those that missed the beat
Soumya Gawri Sep 6, 2025 9:41 AM
Independence Day hangovers, festive season teasers, global names stamping their local presence, this week felt like the advertising equivalent of a crowded street market
Soumya Gawri Aug 23, 2025 8:35 AM
From over-the-top festive teasers to slyly clever one-liners, this week’s ad parade had everything
Soumya Gawri Aug 2, 2025 8:35 AM
Our weekly take on ads that caught our eye or failed to make an impression
Soumya Gawri Jul 26, 2025 8:45 AM
Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs
Soumya Gawri Jul 5, 2025 8:33 AM
We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and AI musings
Soumya Gawri Jun 21, 2025 8:38 AM
Whether it’s a celeb-led car pitch or a surprise Father’s Day tearjerker, this week gave us plenty to click and replay
Soumya Gawri Jun 14, 2025 9:02 AM
We take a look at brand campaigns that caught our eye this rainy week of June
We look back at the ads that worked and those that didn't in this week's ad-venture!
Soumya Gawri May 3, 2025 8:53 AM
From celebrities endorsing products to brands experimenting with cutting-edge technology, these ads are a reflection of evolving trends in marketing
Soumya Gawri Apr 26, 2025 8:25 AM
From SRK and Sanya Malhotra's spot for Joy to Ranveer Singh's Nutella campaign, we look at ads that caught our eye this week for the right and wrong reasons
Soumya Gawri Mar 29, 2025 9:06 AM
Which brands hit it out of the park? Who got clean bowled? Here's our list for the week
Soumya Gawri Mar 22, 2025 9:06 AM
The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever
Soumya Gawri Feb 22, 2025 8:42 AM
A close look at the ads that caught our eye this weekend - for the right and the wrong reasons
Soumya Gawri Feb 15, 2025 8:52 AM
As the year draws to a close, we look back at the last set of ads in 2024
Soumya Gawri Dec 28, 2024 8:02 AM
We look at Spotify, Honda, Hyatt and other brands that dropped their ads this week
Soumya Gawri Dec 7, 2024 8:14 AM
Campaigns from Kia Syros, Vi, Google and others that caught our eye this week
Soumya Gawri Nov 30, 2024 8:33 AM
Coca-Cola's AI Christmas ad, TOI's NPCI campaign and more that caught our eye this week
Soumya Gawri Nov 23, 2024 8:38 AM
LinkedIn Knows How, Britannia Pure Magic, MakeMyTrip & More: A look at how these campaigns fared for us
Soumya Gawri Nov 16, 2024 9:27 AM
