His professional journey reflects a commitment to journalism, institutional leadership and the strengthening of India's media ecosystem

e4m Staff Oct 12, 2026 2:17 PM

Ranbir Kapoor's FMCG debut, Sachin Tendulkar's ChatGPT innings and festive face-offs from Amazon and Flipkart lead this week's best ads

Aryendra Khan Oct 3, 2026 8:45 AM

From Shah Rukh Khan and Sachin Tendulkar to AI, folklore, father-son banter, and festive storytelling, here are the campaigns that caught our attention this week

Aryendra Khan Sep 12, 2026 8:12 AM

From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling

Aryendra Khan Aug 1, 2026 9:21 AM

From McAloo Tikki to Formula 1, this week's best campaigns prove great ideas come in every shape

Aryendra Khan Mar 14, 2026 8:55 AM

This is how Indian brands celebrated love in all its modern, messy, beautifully real forms this Valentine's Day

Aryendra Khan Feb 14, 2026 8:50 AM

As we go through this week, here are brands that traded loud claims for sharp insights, cultural cues, and stories that actually feel lived-in

Aryendra Khan Jan 24, 2026 9:41 AM

As we step into 2026, we look at brand spots that caught our eye this holiday season 

Soumya Gawri Jan 3, 2026 9:09 AM

Here is a look at the ads that made viewers pause, rewind, or scroll past without a second thought

Soumya Gawri Dec 20, 2025 9:47 AM

A look at the good, the goofy, and the gloriously season-soaked campaign spots of this week

Soumya Gawri Dec 13, 2025 9:43 AM

From fashion drops to FMCG staples, from OTT crossovers to sustainability pledges, this roundup examines which campaigns shine and which ones simply show up

Soumya Gawri Nov 15, 2025 8:07 AM

A look at this week’s ad campaigns - while some melted our hearts, others failed to create a flutter

Soumya Gawri Nov 8, 2025 8:33 AM

Bhat was known for his deep understanding of the region’s politics

e4m Staff Nov 4, 2025 4:15 PM

This week’s line-up reflects the spectrum of festive advertising: brands blending tradition with technology, humour with heart, and purpose with positioning

Soumya Gawri Oct 25, 2025 8:28 AM