tech-brands

Tech converts fast, health hits trust wall in shoppable content push

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At the centre of this shift is the growing power of creators, not just as storytellers but also as distribution, influence and transaction channels rolled into one

Shalinee Mishra Apr 24, 2026 8:23 AM

MartechAI Announces The Launch of ‘Top 100 MarTech Brands in India’ List

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MartechAI launches the Top 100 MarTech Brands in India list to spotlight companies driving innovation in marketing technology, AI, and customer engagement.

e4m Desk Mar 10, 2026 1:11 PM

'Relevance lies in building long-term brand equity, not riding short-term product cycles'

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At IBC, Deepesh Ladiwal, Marketing Lead – Consumer Business, ASUS India, shared how tech brands are moving beyond hardware specifications to build purpose-driven narratives

e4m Staff Feb 11, 2026 5:58 PM

Error 404: No women found endorsing education brands on TV

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Education sector needs to address the white space and have women promoting their brands, opines the industry

Mansi Sharma Jul 29, 2021 8:52 AM