Exclusive TAM data accessed by e4m shows July 2026 recorded News TV's weakest advertising volumes in four years, with the genre's share of total TV advertising slipping to 9%

Kanchan Srivastava Aug 11, 2026 8:55 AM

While Print demonstrated 9% increase, Television showed a growth of 3%. Radio experienced the highest growth of 25%, according to TAM data shared exclusively with e4m

Kanchan Srivastava Jan 8, 2025 9:19 AM

As per the TAM AdEx report, ad volumes on TV for the auto sector witnessed a de-growth of 14% during Jan-Jun 2024 over Jan-Jun 2023

e4m Staff Nov 14, 2024 9:36 AM

A total of 11400 brands advertised on news TV in the year, according to TAM report

exchange4media Staff Jan 16, 2023 9:05 AM

TV ad volume of edtech brands grew 2.5-fold over the past one year while digital ad volume growth was up 1.5 fold in 2020 but has weakened now

Kanchan Srivastava Jan 3, 2022 1:02 PM

As per the data, overall ad volumes on TV dropped by 2% during Nov 2021 compared to Nov 2020

exchange4media Staff Dec 22, 2021 8:38 AM