sydney
This is not the first time Sweeney’s advertising work has drawn strong reactions
Vaishnavi Deshpande Jan 29, 2026 4:50 PM
From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found themselves at the centre of backlash this year
Soumya Gawri Dec 29, 2025 9:32 AM
Jenna Russell joins Enigma’s Sydney office from London B Corp creative agency Elvis
e4m Staff Oct 30, 2025 10:18 AM
American Eagle CMO Craig Brommers shared that the campaign led to double-digit growth in denim sales, brought in nearly 800,000 new customers, and generated 40 billion impressions since its launch
Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold marketing moves can trigger backlash in today’s unpredictable ad landscape
Aryendra Khan Aug 14, 2025 8:51 AM
Sydney Sweeney’s American Eagle ad sparks debate over its ‘jeans/genes’ tagline, sparking mixed reactions like ‘Unfollowed, Do Not Apologise & More’
Apple’s latest “Underdog” ad and Google’s "Dear Sydney" commercial for Gemini chatbot were the recent inductees into ad hall of shame this week
Their global partnership is now extended to cover around 40 countries all over the world
Edmondston joined M&C Saatchi Sydney in 2015 as Creative Director
exchange4media Staff Feb 1, 2023 10:53 AM