Yan Liu?blur=25

Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem

Simran Sabherwal Mar 18, 2021 8:40 AM

ipl collage?blur=25

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza Feb 22, 2019 8:22 AM


The short film that pays homage to the ancient city of Istanbul, the airline’s hub for 85 years, was aired at Super Bowl LIII

exchange4media Staff Feb 4, 2019 3:58 PM

Content is still king, video is key driver: Michael Wall?blur=25

The Global CEO of Lowe & Partners identified Bollywood as a massive opportunity for video content

Henna Achhpal Oct 6, 2014 8:07 AM

Sony Six bags broadcast rights for National Football League?blur=25

The channel will air the National Football League over four years across the Indian Subcontinent. The partnership includes television rights to live regular season games, playoff games and the Super Bowl

exchange4media Staff Sep 18, 2014 2:12 PM