super-bowl
Rob Doubal and Laurence Thomson have confirmed their departure from M+C Saatchi after a two-year tenure
e4m Desk Jun 22, 2026 12:58 PM
Industry heads opine that brands are treating IPL campaigns like a media buy and not a storytelling opportunity; brands are playing it safe and avoiding bold bets
Aryendra Khan May 6, 2026 9:21 AM
At his Super Bowl halftime performance, Bad Bunny revealed his first signature sneaker with the brand, the Bad Bunny x Adidas BadBo 1.0
e4m Staff Feb 12, 2026 5:31 PM
With millions watching and dissecting ads in real time, brands can no longer blend in. Emotional resonance is now a key differentiator in an oversaturated media landscape
Aryendra Khan Feb 10, 2026 9:00 AM
Bad Bunny delivered a historic performance on February 8, 2026 at Levi’s Stadium in Santa Clara, California, becoming the first solo Latino artist to headline the Super Bowl halftime show
From brands already celebrating Valentines’ Day to the Super Bowl mania, we bring to you ad campaigns that caught our eye this week
Aryendra Khan Feb 7, 2026 9:47 AM
Super Bowl has turned the debate on AI monetisation into a battle over trust user intent and the future of conversational commerce
e4m Staff Feb 6, 2026 12:23 PM
Anthropic has released a series of ads, including one set to air during Super Bowl LX on February 8, poking fun at the notion of ads showing up in AI chatbots
With 30-second ad spots reportedly averaging $8 million and top spots going past $10 million in this year’s NBCUniversal broadcast, brands are going all out to make their commercials memorable
Vaishnavi Deshpande Feb 5, 2026 6:43 PM
The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste test
Vaishnavi Deshpande Jan 30, 2026 6:35 PM
Advertisers are pulling out all stops to leverage the biggest cultural moment and most impactful advertising spectacle in the USA
From Jennifer Aniston to Tina Fey to Kris Jenner, the who's who of the entertainment world graced TV commercials this Super Bowl
Ads this year were high on nostalgia with major actors reprising beloved movie and TV roles
exchange4media Staff Feb 13, 2023 1:45 PM
This is being seen as an attempt to get advertisers back on the platform
exchange4media Staff Jan 16, 2023 8:57 AM
Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem
Simran Sabherwal Mar 18, 2021 8:40 AM