sumukhi-suresh

The rise of stand-up comedians as India’s creative backbone - what it means for agencies

Tanmay Bhat, Sumukhi Suresh, Biswa Kalyan Rath?blur=25

Industry data shows that brands are increasingly investing in creator-based humour because audiences respond to conversational, unpolished, culturally fluent voices over traditional ad copy

Soumya Gawri Nov 17, 2025 8:28 AM

Myntra launches M-Now campaign featuring Sumukhi Suresh and Vihaan Samat

Myntra M-Now Campaign?blur=25

Conceptualised by DDB Mudra, the latest campaign also includes Sakshi Shivdasani and Ayesha Kanga

e4m Staff Jun 23, 2025 3:15 PM