Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

Shalinee Mishra May 27, 2026 9:31 AM

HMVL disclosed that OTTplay contributed approximately Rs 59.86 crore in revenue in FY25, accounting for nearly 8% of the company’s total revenue

Imran Fazal Mar 26, 2026 3:39 PM

Before joining JioHotstar, Piush Kothari spent over five years at The Walt Disney Company

e4m Staff Mar 12, 2026 12:59 PM

Industry experts say that while linear TV subscription is shrinking with fewer cable homes and operators reducing payouts, digital subscription is growing but not fast enough

Aditi Gupta Nov 20, 2025 9:13 AM

It further stated that Asia Pacific will have 69.8 crore SVOD subscriptions by 2026, up from 50.2 crore at end-2021

exchange4media Staff Sep 12, 2021 12:00 PM

It added 209 million global streaming paid memberships at the end of the quarter

exchange4media Staff Jul 21, 2021 12:46 PM

The Washington Post, Wall Street Journal, Game Informer and the UK's Financial Times all rank next respectively

exchange4media Staff May 20, 2021 2:46 PM

The report noted that SVOD subscriptions for 138 countries will increase by 591 million between 2020 and 2026 to reach 149.5 billion – or up by 65%

exchange4media Staff May 12, 2021 4:00 PM

The Alt Balaji CEO & Group COO of Balaji Telefilms spoke to exchange4media about the rise in subscription during lockdown, financial performance of the platform and its expansion plans

exchange4media Staff Jul 29, 2020 8:57 AM