strategic-marketing

From client servicing to brand servicing

Transforming Client Relationships: From Servicing to Brand Partnership?blur=25

Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, writes why the job is different and how it is to serve the brand

Premjeet Sodhi 42 minutes ago

Publicis Groupe India appoints Shiv Acharjee as VP - Strategy

Shiv Acharjee Joins Publicis Groupe India as VP of Strategy?blur=25

Acharjee brings over 16 years of experience across advertising and media

e4m Staff Sep 24, 2026 8:49 AM

Namit Agrawal appointed Director - Strategic Marketing, South Asia at Salesforce

Namit Agrawal Takes Charge as Director of Strategic Marketing at Salesforce?blur=25

Agrawal has been with Salesforce for five years; he was earlier with HCL Technologies for 10 years

e4m Desk Aug 8, 2026 9:45 AM

Shaivya Gupta takes over as CMO of Procol

Shaivya Gupta Appointed CMO of Procol to Drive Global Marketing?blur=25

In his new role, he will lead the company's global marketing, brand and communications function, with a focus on strengthening market positioning

e4m Staff Jul 21, 2026 2:47 PM

Binayak Bhattacharjee appointed President – Marketing at Origen Realty

Binayak Bhattacharjee Joins Origen Realty as Marketing President?blur=25

Bhattacharjee joins Origen Realty from Reach Group where he was Vice President-Marketing

e4m Staff Jul 20, 2026 2:59 PM

‘Never write a headline that sends your audience looking for your competitor’

The Leela Palace Ad?blur=25

Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation

e4m Staff Jul 8, 2026 3:58 PM

Kotak Mahindra Bank elevates Jyoti Samajpati as EVP - Head Marketing

Jyoti Samajpati Promoted to EVP and Head of Marketing at Kotak Mahindra Bank?blur=25

Jyoti Samajpati joined Kotak Mahindra Bank after being with Unilever for nearly 18 years

e4m Staff Jul 7, 2026 12:34 PM

Ankush Bhattacharya named Head of Marketing at Jana Small Finance Bank

Ankush Bhattacharya Takes Charge as Head of Marketing at Jana Small Finance Bank?blur=25

Ankush Bhattacharya has been associated with Jana Small Finance Bank for close to 4 years

e4m Desk Jun 19, 2026 11:33 AM

Karen Ngui to exit as Head of Group Strategic Marketing & Communications at DBS Bank

Karen Ngui steps down as Head of Group Strategic Marketing & Communications at DBS Bank?blur=25

Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank

e4m Staff Jan 12, 2026 8:29 AM