Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'

Sonam Saini Dec 27, 2021 9:39 AM

The brand campaign aims to curate and share inspirational stories of female athletes who have overcome seemingly insurmountable hurdles on their path to success

exchange4media Staff Mar 8, 2021 4:36 PM

The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively

exchange4media Staff Feb 10, 2021 2:12 PM

The refreshed app will allow users to discover the most relevant cricket content anytime, anywhere

exchange4media Staff Dec 18, 2020 12:45 PM

As per the report, ICC Cricket World Cup 2011 India vs Pakistan match registered 87% growth in viewership minutes

exchange4media Staff Apr 10, 2020 8:08 AM

The second edition of the Sportstar Aces awards will be held on January 13 in Mumbai

exchange4media Staff Jan 3, 2020 8:28 AM

Neville Bastawalla, Head of Marketing & On-Air Promotions, Sports, Sony Pictures Network India, says the company will explore regional feeds for UEFA Champions League 2019 Round 16

Moumita Bhattacharjee Oct 3, 2019 8:46 AM

The inaugural week of the tournament registered a phenomenal 107.2 million average impressions

exchange4media Staff Jun 13, 2019 3:59 PM

Star Sports 1 Kannada aims to provide fans with region-specific quality sports content allowing them to connect with their sports heroes

exchange4media Staff Jan 2, 2019 2:51 PM

STAR India is launching Star Sports, a sports network of six channels, along with Starsports.com, on Nov 6. The launch is backed by a mass multimedia campaign with the proposition ‘Believe’

exchange4media Staff Nov 6, 2013 8:10 AM