shubhranshu-singh
India's Snack Market Faces Shift Amid Changing Consumer Preferences?blur=25

Media and marketing veteran Shubhranshu Singh examines whether India’s booming packaged snacks market could face a shift in consumer preferences similar to the US

Shubhranshu Singh Oct 12, 2026 11:09 AM

Tackling Infobesity: Brands Must Simplify Consumer Choices?blur=25

Media and marketing veteran Shubhranshu Singh highlights ‘infobesity’, saying brands must reduce cognitive load and make it easier for consumers to choose amid endless information and options

Shubhranshu Singh Oct 5, 2026 1:00 PM

Publicis Wins PepsiCo Media Account Without Traditional Pitch - Shubhranshu Singh?blur=25

Guest Column: Two global cola companies, three holding companies and a buying process that has quietly changed shape thanks to consolidation, writes marketing veteran Shubhranshu Singh

Shubhranshu Singh Sep 15, 2026 9:33 AM

ChatGPT Introduces Advertising: Key Insights on Attention Pricing?blur=25

Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India

Shubhranshu Singh Aug 28, 2026 11:23 AM

Meta?blur=25

Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine

Shubhranshu Singh Aug 27, 2026 2:54 PM

Tata Group?blur=25

Guest Column: Marketing veteran Shubhranshu Singh explores why India’s next phase of growth will depend on institutions that can outlast political, economic and generational cycles

Shubhranshu Singh Aug 24, 2026 8:14 AM

Shashi Sinha?blur=25

As Shashi Sinha moves on from Omnicom Group, Shubhranshu Singh describes the veteran’s journey beyond professional milestones

Shubhranshu Singh Jul 28, 2026 11:20 AM

FIFA World Cup?blur=25

Guest Column: Marketing veteran Shubhranshu Singh shares how the timings for the FIFA World Cup could not be better because the times could not be worse

Shubhranshu Singh Jun 3, 2026 10:40 AM

Vaibhav Sooryavanshi?blur=25

Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem

Shubhranshu Singh May 30, 2026 10:21 AM

(From L to R): Shubhranshu Singh, Smriti Mehra, Niraj Ruparel, Gulrez Alam?blur=25

At Goafest 2026, leaders from Network18, WPP and Omnicom debated whether the advertising and media industry is genuinely becoming AI-first or simply repackaging old systems with new terminology

e4m Staff May 21, 2026 1:08 PM

Meta?blur=25

Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business

Shubhranshu Singh May 21, 2026 8:42 AM

Shubhranshu Singh, Goafest?blur=25

Marketing veteran Shubhranshu Singh reacts on the criticisms around Goafest, but asks - What is the alternative institutional infrastructure?

Shubhranshu Singh May 11, 2026 9:14 AM

Shubhranshu Singh ,CNN, Ted Turner?blur=25

Marketing veteran Shubhranshu Singh has penned a tribute on the passing of CNN Founder Ted Turner

Shubhranshu Singh May 7, 2026 9:54 AM

Sachin Tendulkar?blur=25

Guest Column: On Sachin Tendulkar's birthday today, veteran marketer Shubhranshu Singh highlights how he has evolved from a cricketing icon into a timeless brand

Shubhranshu Singh Apr 24, 2026 10:41 AM

Shubhranshu Singh?blur=25

Shubhranshu Singh most recently completed a defining chapter at Tata Motors, where he served as Global Chief Marketing Officer for the Commercial Vehicles business

e4m Staff Mar 7, 2026 9:33 AM

Shubhranshu Singh remembers Piyush Pandey?blur=25

In a heartfelt tribute, Singh honours the creative maestro whose brilliance, humor, and spirit will endure for generations

e4m Staff Oct 24, 2025 10:09 AM