The agency will be marketing the brand via aggressive programmatic digital campaigns, coupled with Radio and OOH

exchange4media Staff 5 days ago

Papa CJ and White Rivers Media co-conceptualise a pro-voting, witty campaign with a series of videos urging people to vote

exchange4media Staff 23-April-2019

The final day of Goafest 2019 will see a host of awards being given away, including Abbys in Video Craft, Radio, Digital & Mobile, Out of Home, Still Content, and National Geographic Green Award

exchange4media Staff 13-April-2019

Guest Column: Shrenik Gandhi, Co-Founder & CEO, White Rivers Media explains how the hashtag has changed the way we communicate in the digital age and how it can be effectively used

Shrenik Gandhi 20-March-2019

The campaign has already hit 20 million views on social media in 2 weeks and is rearing to go forward

exchange4media Staff 22-February-2019

Devises Treasure Hunt with clues based on brand's social media journey to find answers

exchange4media Staff 20-December-2018

Chillout: The CEO and Co- Founder of White Rivers Media is a foodie and loves long walks, unplanned vacations and music

Venkata Susmita Biswas 27-October-2018

Is Ranveer's Captain Ching act merely brainless banter or marketing genuis in disguise? 

Misbaah Mansuri 26-October-2018

On YouTube, the zero branding ad has crossed over 4,675,023 views and counting

Misbaah Mansuri 12-October-2018

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri 05-October-2018

The Womb conceptualised a campaign which aims to position Axis Mutual Fund as ‘the responsible mutual fund’

Misbaah Mansuri 28-August-2018

The mandate includes providing integrated strategies and solutions in the digital sphere to further enhance the visibility of the brand in online space

exchange4media Staff 23-July-2018

The brand released heart-melting TVCs with two special stories that were shared by a mother and a grandmother each

Misbaah Mansuri 09-July-2018

Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri 02-July-2018

Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India, shared that around 70-75 per cent of the inventory is already full

Madhuwanti Saha 14-June-2018

Industry experts weigh in on if Snapchat users would have to get used to the ad format in exchange for viewing content for free

Misbaah Mansuri 18-May-2018

In an interaction with exchange4media, Shrenik Gandhi, CEO and Co-founder of White Rivers Media spoke to us about how digital marketing can create brand loyalty and what makes them different from other firms

Dolly Mahayan 26-December-2017

Reliance Industries launched the Jio phone with 4G enabled features aimed at further disrupting the country’s highly competitive telecom sector

Misbaah Mansuri 27-July-2017

Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected to strike big in the near future

Misbaah Mansuri 30-June-2017

Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant backlash

Sarmistha Neogy 30-April-2015