The account will be handled out of the agency’s head office in Mumbai

exchange4media Staff Feb 17, 2020 12:04 PM

In the backdrop of the economic slowdown, advertising industry leaders share their expectations from the Union Budget to be presented this week by Finance Minister Nirmala Sitharaman

exchange4media Staff Jan 30, 2020 7:43 AM

The agency will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now

exchange4media Staff Jan 22, 2020 11:42 AM

‘How digital changed in 365 ways, in 365 days’ showcases national & international trends of the digital world across 2019

exchange4media Staff Jan 2, 2020 5:33 PM

Experts believe that while certain players will be affected by the launch of Disney+ in India, the platform will draw a mainly premium audience

Sonam Saini Nov 20, 2019 8:32 AM

To mark the occasion WRM also released a free eBook titled Festive Marketing in 2019: The Ultimate Checklist

exchange4media Staff Aug 7, 2019 4:20 PM

The agency will be marketing the brand via aggressive programmatic digital campaigns, coupled with Radio and OOH

exchange4media Staff Jun 11, 2019 5:36 PM

Papa CJ and White Rivers Media co-conceptualise a pro-voting, witty campaign with a series of videos urging people to vote

exchange4media Staff Apr 23, 2019 11:14 AM

The final day of Goafest 2019 will see a host of awards being given away, including Abbys in Video Craft, Radio, Digital & Mobile, Out of Home, Still Content, and National Geographic Green Award

exchange4media Staff Apr 13, 2019 2:52 PM

Guest Column: Shrenik Gandhi, Co-Founder & CEO, White Rivers Media explains how the hashtag has changed the way we communicate in the digital age and how it can be effectively used

Shrenik Gandhi Mar 20, 2019 8:40 AM

The campaign has already hit 20 million views on social media in 2 weeks and is rearing to go forward

exchange4media Staff Feb 22, 2019 11:32 AM

Devises Treasure Hunt with clues based on brand's social media journey to find answers

exchange4media Staff Dec 20, 2018 6:09 PM

Chillout: The CEO and Co- Founder of White Rivers Media is a foodie and loves long walks, unplanned vacations and music

Venkata Susmita Biswas Oct 27, 2018 9:35 AM

Is Ranveer's Captain Ching act merely brainless banter or marketing genuis in disguise? 

Misbaah Mansuri Oct 26, 2018 8:16 AM

On YouTube, the zero branding ad has crossed over 4,675,023 views and counting

Misbaah Mansuri Oct 12, 2018 8:20 AM

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri Oct 5, 2018 8:56 AM

The Womb conceptualised a campaign which aims to position Axis Mutual Fund as ‘the responsible mutual fund’

Misbaah Mansuri Aug 28, 2018 8:54 AM

The mandate includes providing integrated strategies and solutions in the digital sphere to further enhance the visibility of the brand in online space

exchange4media Staff Jul 23, 2018 1:54 PM

The brand released heart-melting TVCs with two special stories that were shared by a mother and a grandmother each

Misbaah Mansuri Jul 9, 2018 8:54 AM

Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri Jul 2, 2018 8:59 AM