Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products part of a larger consumption journey

Yatnesh Pandey Aug 21, 2026 9:17 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam

Ganapathy Viswanathan Aug 3, 2026 9:20 AM

Record-breaking traffic, viral deals, and unexpected cancellations turned India’s biggest e-commerce festival into a mix of triumphs and frustrations for shoppers

Anuja Jain Sep 24, 2025 9:06 AM

Four times faster growth of digital channels than offline channels, Blue toppled Black smartphone colour, and 55” inch TV were observed as some of the key trends

exchange4media Staff Dec 28, 2021 5:08 PM