shiv-shivakumar

‘We nearly dropped Zakir Hussain,’ recollects former Unilever exec about Taj Mahal Tea ad

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Shiv Shivkumar shared on LinkedIn how the brand first decided to end its association with Zakir Hussain in Brooke Bond Taj Mahal Tea ads due to consumer feedback but later chose to continue it

e4m Desk Dec 19, 2024 1:55 PM

Chief Marketing Officer 1.0 to Continuous Marketing Optimiser 2.0

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Guest Column: Shiv Shivakumar, Operating Partner at Advent International, shares the evolving trends in marketing, the role of CMOs and more

Shiv Shivakumar Oct 21, 2024 12:32 PM

Penguin forms advisory committee

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The advisory committee will focus on several key areas, including the strategic expansion of market development, leveraging artificial intelligence and advanced technologies

e4m Staff Aug 23, 2024 6:21 PM

CEOs must build positive relationships inside & outside company: Shiv Shivakumar

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IPRCCC: Shivakumar, Group Exec. President- Corporate Strategy & BD- Aditya Birla Group, delivered a session on the role of leaders in building trust

exchange4media Staff Feb 13, 2021 8:19 AM

IMPACT Digital Power 100 Jury Meet: Nominees shortlisted on basis of influence, leadership

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Chaired by Kiran Karnik, Former President, Nasscom, the jury came together at a virtual meet to shortlist the 100 most influential personalities from the Digital world

exchange4media Staff Oct 21, 2020 9:27 AM