Prior to EC, Bopche has worked with Prime Focus Group, Times of India Group (Print), and Times Internet

exchange4media Staff May 13, 2022 12:13 PM


Marketing professionals are now using social media to amplify their stories of being exploited during Covid times by the industry's toxic work culture

Mansi Sharma Apr 30, 2021 8:06 AM


Jasani will take over from Atika Malik who will reprise her role as Cheil's Chief Strategy Officer

exchange4media Staff Jan 7, 2020 12:26 PM

Big Data?blur=25

Industry experts say that the focus is shifting from crunching complex numbers to dissecting information from everyday microdata

Ruhail Amin Dec 10, 2019 8:44 AM

Guest Column: Top 10 digital marketing trends that will dominate 2017: Sanjeev Jasani, Cheil India?blur=25

I would imagine that this will continue into 2017 and marketers will continue to believe the internet space is going to expand further. Data will become very important and that too Real Time Data, writes, Sanjeev Jasani, Head – Digital, Cheil India.

Sanjeev Jasani Feb 3, 2017 9:21 AM

Guest Column: Sanjeev Jasani Make an impression, don't buy them?blur=25

Brands need to think about innovative ways in which they can help consumers have a healthier relationship with technology and create initiatives for consumers to fill their idle time away from digital devices writes Sanjeev Jasani, Head Digital, Cheil India

exchange4media Staff Feb 5, 2016 7:57 AM

Cheil strengthens digital team, makes 4 key appointments?blur=25

After the recent appointment of Sanjeev Jasani as the agency's Head of Digital, the company has now hired Sidharth Shukla as Deputy General Manager and to bolster its digital media team. Cheil has also hired Mohd. Rehan Ali, Bani Kalra and Smita Khandelwal

exchange4media Staff Jul 3, 2015 11:42 AM

Cheil India appoints Ogilvy's Sanjeev Jasani as Head of Digital?blur=25

He has been at the helm of OgilvyOne for the past 9 years, having grown the office substantially since taking charge

exchange4media Staff Jun 10, 2015 11:10 AM

Clients' digital budgets must increase to at least 10 pc: OgilvyOne's Sanjeev Jasani?blur=25

The digital client is not an easy one to handle. In conversation with exchange4media, Sanjeev Jasani, Vice-President, OgilvyOne Worldwide, New Delhi, discusses how the digital viewpoint of clients has changed over the years and how the agency’s functionality has evolved with it.

Preeti Hoon Nov 6, 2010 10:46 PM

Social Media: Silo or Thread that connects all media?blur=25

The Indian media and advertising industry is witnessing a trend of sorts with some large clients inviting ‘social media only’ pitches. Perhaps the age of specialisation is upon us more than we know, but is it the right approach to put social media in a silo? exchange4media finds out...

Preeti Hoon Oct 21, 2010 8:29 AM

Did Google ‘Buzz’ or was it a cola without fizz? Digital experts dissect Google’s latest tool?blur=25

Google’s Buzz was discussed like any other new initiative by the online giant, but what was intriguing was the way it didn’t take off in the online space. exchange4media spoke to industry experts and sought to find out why it didn’t create the ‘buzz’ and was it expected in first place. Also, what could have possibly worked in Google’s favour.

exchange4media Staff Sep 27, 2010 8:09 AM