Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, talks about their latest campaign 'Zindagi Plus’ and the brand’s initiatives which focus on women

Samarpita Banerjee May 1, 2019 8:47 AM

The challenge is simple - shoot a video holding plank for only 36 seconds and upload it using #36SecPlankChallenge on any social media platform.

exchange4media Staff Sep 15, 2018 9:21 AM

The firm has signed a long-term deal with the Padma Bhushan shuttler that includes sponsorships, endorsements, publishing, appearances and digital rights

exchange4media Staff Jul 20, 2018 1:01 PM

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

exchange4media Staff Dec 16, 2017 8:27 AM

ITC’s hygiene brand Savlon recently roped in ace shuttler Saina Nehwal as its brand ambassador. With its new campaign, the antiseptic brand which enjoys great equity, underlines its performance credentials

Priyanka Mehra Aug 22, 2016 8:26 AM

In its new campaign with Nehwal, Savlon seeks to inspire parents to let go of their fears and encourage children to push their limits and maximise their potential to succeed in life

exchange4media Staff Aug 6, 2016 8:20 AM

Sony Six acquires broadcast rights for Yonex Sunrise India Open

exchange4media Staff Mar 21, 2015 12:25 PM

Barbie has introduced tennis player, champion gymnast and trackstar dolls to pay tribute to women athletes at the London Olympics 2012

exchange4media Staff Jul 26, 2012 7:03 PM