Obit: Wally Olins passes away?blur=25

Wally Olins, renowned international brand identity and communications guru, has passed away. He was 83. He was heading Saffron Brand Consultants as its Chairman

exchange4media Staff Apr 16, 2014 7:46 AM

Indian brands do not believe that India is worth it: Wally Olins?blur=25

The English brand identity & communications expert says that Indian companies face a psychological problem; they lack confidence in seeing Indian brands on a world stage

Sneha Ullal Oct 1, 2013 7:52 AM

Stage set for IAA Global Marketing Summit to be held today?blur=25

The Summit, in partnership with exchange4media, will see eminent industry stalwarts throw light on global marketing next practices. Gujarat CM Narendra Modi to also deliver a special address

exchange4media Staff Sep 30, 2013 8:21 AM

Guest Article:  The brand is a wasting asset – Avik Chattopadhyay, Saffron Brand Consultants?blur=25

According to Avik Chattopadhyay, CEO - India, Saffron Brand Consultants, a brand is a ‘wasting asset’ with a lifespan. He states that the moment the brand comes into contact with its desired target consumer, it starts depreciating.

Avik Chattopadhyay Oct 6, 2010 8:13 AM