At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments

e4m Staff Jun 18, 2026 7:04 PM

At the e4m BFSI Summit, leaders, brands and agencies discussed how the sector has been building investor trust through safety-first communication, education, and technology-led engagement

e4m Staff Sep 29, 2025 12:48 PM

Guest Column: Russhabh R Thakkar, Founder and CEO, Frodoh, shares his take on how interactive CTV advertising in India presents a significant opportunity for brands

Russhabh R Thakkar Jun 7, 2025 9:06 AM

Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction. Nevertheless, experts agree that the digital ad industry is resilient

Shantanu David Mar 15, 2024 8:51 AM