e4m tv first amit syngle?blur=25

At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content

exchange4media Staff Apr 28, 2021 8:58 AM


Nidhi Singh will be the new CEO and Kalpana Raina will take the role of COO

exchange4media Staff Mar 11, 2021 5:34 PM

Tauseef Khan?blur=25

Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions

Tauseef Khan Apr 4, 2020 9:39 AM


Keshav Chandorkar, who was heading the rural division under Fountainhead Entertainment, will continue to lead this new operation along with his original team

exchange4media Staff Aug 19, 2019 12:41 PM


The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Raja Chakraborty Nov 23, 2017 8:59 AM

Amar Ujala's rural marketing campaign wins at Flame Awards Asia 2017?blur=25

The award was conferred by the Rural Marketing Association of India for the campaign ‘Experience The Change with Dabur Fem Bleach’

exchange4media Staff May 2, 2017 2:53 PM

Brands need to be more consumer centric than market focussed: Prof PK Sinha?blur=25

In this interview with exchange4media PK Sinha, Professor, Marketing IIM-Ahmedabad, shares his views about challenges of rural marketing, reasons why brands have not been able to crack the market, importance of pricing and more

Sarmistha Neogy Mar 17, 2016 7:51 AM

Guest Column: Marketers, it is time to think rural!?blur=25

Today, there exists only the 'practice' of rural marketing and very few instances of understanding the rural 'mindset', says Mandeep Malhotra, President and Head, Mudra Max

Mandeep Malhotra Nov 5, 2013 8:03 AM

Pradeep Kashyap re-elected RMAI’s President?blur=25

Sanjay Kaul of Impact Communication is the VP, Sanjeev Shukla, Hero Motocorp is the Secretary & Ogilvy Outreach’s Raj Kumar Jha is Treasurer

exchange4media Staff Jul 12, 2012 7:53 PM

Rural consumer is not a poor urban consumer?blur=25

Marketers need to look beyond price-led innovation and ATL activities while marketing to rural customers, and create value for them, say industry experts

Abid Hasan Mar 6, 2012 8:30 AM