rio-heavy-duty-pads
rio?blur=25

In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads

exchange4media Staff Jul 21, 2020 11:38 AM

RIO?blur=25

The concept for the campaign has been put together by Schbang

exchange4media Staff May 26, 2020 2:43 PM

Radhika Apte?blur=25

The ad-makers share how conversations with women who had heavy periods inspired the bold commercial and why it didn’t sit well with certain media gatekeepers

Misbaah Mansuri Mar 27, 2020 8:29 AM

Radhika Apte for RIO?blur=25

The latest ad for RIO-Heavy Duty Pads delivers a powerful message about women suffering from heavy menstrual flow

exchange4media Staff Mar 7, 2020 9:07 AM