While the move is likely to benefit foreign brands, industry experts feel home-grown single-retail brands may not gain so much

Nafisa Shaheen Sep 4, 2019 8:33 AM


Along with 75 plus retail outlets, the initiative also debuted with its cloud store in the form of its website

exchange4media Staff Jun 7, 2019 1:02 PM

The eminent panel deliberated on how brands can leverage consumer experience to stay ahead of the game.

exchange4media Staff Jul 6, 2018 2:40 PM

Criteo Customer Acquisition Beta will help retailers re-target customers, give them personalized product recommendations

Dolly Mahayan May 11, 2018 8:52 AM

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Dolly Mahayan May 1, 2018 8:56 AM

Retail digital transformation journey slow: Cisco

Cisco study shows where retailers are going wrong, suggests improvements, failing which they may miss out on a USD 187 billion opportunity

exchange4media Staff Jan 20, 2017 2:14 PM

 Despite policy hurdles, global retailers see India as one of their key markets: Deloitte global report

Top 250 global retailers generated USD 4.31 trillion in revenue in FY 2015, as per report; Indian retail market young and promising, claims consulting firm

exchange4media Staff Jan 20, 2017 8:15 AM

E-tailers ad spend grows15-20x compared to brick-and-mortar retailers: Study

Ecommerce companies have spend Rs 300 crore on advertising during the festive season of October-December quarter, outspending brick and mortar retailers almost 15-20 times, says Onspon study

exchange4media Staff May 27, 2016 8:09 AM

Is 'Big Data' big enough for marketers?

Data-driven marketing will gain in significance only when it can segment and infer distinctive and personalised results for every single consumer, say industry experts

Ankur Gaurav Oct 23, 2013 8:35 AM

Tailored catchment & low cost makes radio apt for local retailers

Radio offers a number of benefits such as local touch, concentrated targeting, measurable RoI, etc., creating the ‘just right’ services for local retailers

Saloni Surti Mar 14, 2013 6:59 PM