Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts

Aditi Gupta Jan 8, 2026 9:23 AM

Alok Jain, one of the Cluster Heads for the Entertainment business at JioStar, says contrary to global narratives, in India, TV is not declining—it’s evolving and thriving

Aditi Gupta Aug 13, 2025 9:14 AM

Industry experts say factors such as lack of innovative formats, competition from OTT platforms and rising content costs are discouraging advertisers

Aditi Gupta & Sonam Saini Jul 25, 2024 9:11 AM

Experts believe new concepts combined with presence of celebrities will help the shows attract viewers as well as advertisers

Sonam Saini Jul 22, 2021 9:02 AM

Himesh Reshammiya is the celebrity guest for this season of the on-air reality singing show

exchange4media Staff Jan 29, 2020 3:20 PM