rating-agencies
The latest draft amendment issued on November 6, 2025, supersedes the July 2, 2025 notice and restores several provisions that had been proposed for deletion earlier
The ministry has proposed that existing rating agencies expand their panel to 80,000 households within six months of the amendment notification
The relaxations are a part of MIB’s proposed amendments to the Policy Guidelines for Television Rating Agencies in India
Tasmayee Laha Roy Jul 2, 2025 6:33 PM
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a robust process
Aditi Gupta & Sohini Ganguly Jun 26, 2024 8:45 AM
The ministry has said Chrome Data Analytics and Media is releasing and commercially utilising rating data for TV channels without being registered as a rating agency
exchange4media Staff Aug 1, 2023 9:57 AM