rajesh-ramaswamy
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Experts will delve into the key learnings of 2020 and how brands plan on aligning ad spends in the new normal

exchange4media Staff Dec 23, 2020 9:19 AM

vedantu?blur=25

The six-ad film series conceptualized by The Script Room conveys the effortlessness of LIVE online learning offered by Vedantu

exchange4media Staff Sep 28, 2020 4:15 PM

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A chat with Rajesh Ramaswamy who along with his team created the gulab jamun advertisement for Swiggy

Neeta Nair May 2, 2018 8:57 AM

Brand Factory joins Flipkart-Amazon sale war ?blur=25

With their sales almost running into each other, the brands have launched large scale campaigns to highlight their offers

exchange4media Staff May 11, 2017 8:05 AM

Be proud of your curves, Zivame #FitForAll campaign tells women ?blur=25

The online lingerie brand makes a powerful statement with ad; launches the widest range yet in terms of sizes to fit all body types

exchange4media Staff Feb 11, 2017 9:08 AM

Tanishq's Mia raises a toast to women fighting prejudices inherent in workplaces?blur=25

The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days

Sarmistha Neogy Sep 14, 2016 8:08 AM

Tanishq and Deepika Padukone usher in Diwali with family festivities?blur=25

The ad conceptualised by Lowe Lintas, tells the story of why Diwali is best spent when you are with your family

exchange4media Staff Oct 23, 2015 8:13 AM

Trendspotting: E-commerce players persuasively target 'sellers' not just 'buyers' in ad campaigns?blur=25

Since both sellers and customers form the core of e-tailing platforms, mass media campaigns are now being launched by the likes of Snapdeal, Flipkart and ShopClues to educate and encourage sellers to adopt online selling

Sarmistha Neogy Jul 8, 2015 8:47 AM

Flipkart promises to fulfil every wish in its new digital campaign?blur=25

A new digital video ‘Flipkart Wish Chain’ conceptualised by Lowe Lintas, incorporates the fresh brand identity and will be followed by a TVC soon

Sarmistha Neogy Jun 4, 2015 9:10 AM

BharatMatrimony ad gives a new twist to the concept of finding love?blur=25

Conceptualised and created by Lowe Lintas’ Bangalore office, the ad avoids clichéd romantic situations to communicate what actually makes for a happy marriage

exchange4media Staff Nov 23, 2013 9:53 AM