Raja Chakraborty, CMO of Continental Coffee, discusses why coffee and beverage brands that have long relied on traditional marketing are now facing a moment of reckoning

e4m Staff Oct 29, 2025 12:09 PM

Raja Chakraborty, Chief Marketing Officer, Continental Coffee, speaks of the launch of premium coffee brand, Percol, in India and how e-comm, North & West markets are driving growth for the category

Simran Sabherwal Aug 21, 2025 1:25 PM

To woo the discerning, coffee-drinking Gen Z from the South, brands have been adopting a more tailored approach with experiential and personalised products

Jagruti Verma Jan 8, 2025 9:08 AM