rahul-vengali
Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off for the value-packed bundle, say experts
Shantanu David May 14, 2025 8:43 AM
Guest Column: In this piece by Rahul Vengalil, CEO & Co-Founder, tgthr., we learn about whether we should draw the line between creative and media efforts
Rahul Vengalil Nov 6, 2024 8:54 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr., writes why large screens are more effective than mobile screens when it comes to building lasting, meaningful connections with consumers
Rahul Vengalil Oct 25, 2024 9:15 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr., writes on the role of communication in brand building today
Rahul Vengalil Oct 9, 2024 8:08 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr., reflects on how advertising and branding will evolve in the coming years
Rahul Vengalil Oct 1, 2024 8:43 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on the journey to creating more effective content
Rahul Vengalil Jul 30, 2024 7:41 AM
Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say
Payal Gwalani Jul 18, 2024 4:19 PM
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Sohini Ganguly Jul 11, 2024 8:32 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on how the conversation landscape has shifted dramatically – from offline gatherings to online platforms
Rahul Vengalil May 28, 2024 8:34 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, pens down his thoughts about the need to strengthen brand narratives in an age where consumers are constantly exposed to content
Rahul Vengalil May 2, 2024 8:33 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr, decodes the opportunities that the phasing out of third-party cookies brings to the world of advertising
Rahul Vengalil Mar 29, 2024 8:49 AM
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Sohini Ganguly Feb 28, 2024 8:43 AM
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Sohini Ganguly Feb 3, 2024 8:29 AM
Rahul Vengalil was earlier Executive Director at Everest Brand Solutions
e4m Staff Jan 23, 2024 12:46 PM
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
Sohini Ganguly Jan 15, 2024 8:54 AM
The month-old ChatGPT developed by Microsoft-backed OpenAi has reportedly forced Google CEO Sundar Pichai to issue a 'code red'
Kanchan Srivastava Dec 26, 2022 9:23 AM
Guest Column: Rahul Vengalil, Executive Director, Everest Brand Solutions, writes how gig culture among employees can be tackled by giving them opportunities to innovate at work
Rahul Vengalil Oct 12, 2022 8:52 AM
Vengalil recently stepped down as Managing Partner at Dentsu’s Isobar
exchange4media Staff Jul 14, 2022 10:49 AM
AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts
Kanchan Srivastava Mar 23, 2022 8:40 AM
From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers
Kanchan Srivastava Mar 4, 2022 8:32 AM
Industry experts opined that factors like blockchain, a surge of retail investors & the increasing popularity of cryptocurrency are making people join the NFT bandwagon
Kanchan Srivastava Dec 21, 2021 9:06 AM
