raghu-bhat

The campaign has been conceptualized by Scarecrow M&C Saatchi
exchange4media Staff Oct 9, 2021 8:32 AM

From showing up late on a crucial day to cheering for the Turkish football team on the streets, adlanders have some zany stories to share from Cannes
Misbaah Mansuri Apr 15, 2021 8:32 AM

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM

Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices
Misbaah Mansuri Sep 7, 2020 8:41 AM

With the uproar against Sadak 2 trailer, experts say that brands may hesitate to connect themselves with controversies, especially in the pandemic where positive ROI matters for every penny spent
Noel Dsouza Aug 21, 2020 8:28 AM

From preparing comeback plans for clients to dialing up engagement levels, ad agencies have been trying varied strategies to keep their flock together
Misbaah Mansuri Apr 20, 2020 8:06 AM

The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar
Misbaah Mansuri Apr 2, 2020 8:33 AM

Industry heads say the outbreak has delayed campaign launches and enforced cutbacks in spending but brands & agencies are keeping the discussions going on via digital platforms
Misbaah Mansuri Mar 24, 2020 8:45 AM

The campaign conceptualised by Scarecrow M&C Saatchi tells the poignant, heartwarming story of cricket fan Charles Rao
exchange4media Staff Nov 20, 2019 1:25 PM

Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing
Misbaah Mansuri Nov 4, 2019 8:05 AM

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience
Noel Dsouza Sep 17, 2019 8:24 AM
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Ad industry experts share insights on the importance of personalisation in ad campaigns
Noel Dsouza Aug 12, 2019 7:57 AM

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment
Noel Dsouza Aug 1, 2019 8:37 AM

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns
Noel Dsouza Jul 25, 2019 8:20 AM

Samsung's new digital campaign #TeamGalaxy, featured Millie Bobby Brown, virtual influencer Lil Miquela, 2-time Grammy-nominated DJ & producer Steve Aoki, and professional gamer Ninja
Noel Dsouza Jul 22, 2019 8:12 AM

Industry experts say the ease of business proposed in the Budget has been encouraging but there is a need for substantial reform measures
exchange4media Staff Jul 8, 2019 8:57 AM

Industry experts believe that while the TVC has a good cast, the message could have been more impactful
Noel Dsouza Jun 17, 2019 8:28 AM

Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures talks about the campaign for Lloyd's Grande air conditioners featuring Deepika Padukone and Ranveer Singh
Noel Dsouza Apr 10, 2019 8:49 AM

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward
Noel Dsouza Apr 9, 2019 9:07 AM

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity
Noel Dsouza Mar 29, 2019 8:22 AM