The campaign conceptualised by Scarecrow M&C Saatchi tells the poignant, heartwarming story of cricket fan Charles Rao

exchange4media Staff Nov 20, 2019 1:25 PM

Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing

Misbaah Mansuri Nov 4, 2019 8:05 AM

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

Samsung's new digital campaign #TeamGalaxy, featured Millie Bobby Brown, virtual influencer Lil Miquela, 2-time Grammy-nominated DJ & producer Steve Aoki, and professional gamer Ninja

Noel Dsouza Jul 22, 2019 8:12 AM

Industry experts say the ease of business proposed in the Budget has been encouraging but there is a need for substantial reform measures

exchange4media Staff Jul 8, 2019 8:57 AM

Industry experts believe that while the TVC has a good cast, the message could have been more impactful

Noel Dsouza Jun 17, 2019 8:28 AM

Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures talks about the campaign for Lloyd's Grande air conditioners featuring Deepika Padukone and Ranveer Singh

Noel Dsouza Apr 10, 2019 8:49 AM

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza Apr 9, 2019 9:07 AM

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM

Employees were asked to share where they see themselves in the next 9 years

exchange4media Staff Feb 11, 2019 1:13 PM

Creative stalwarts Rohit Ohri, Kainaz Karmakar, KV Sridhar, Raghu Bhat and Krittika Chakraborty on ads that hit the right spot this year and why

Misbaah Mansuri Dec 31, 2018 9:19 AM

Given the high expense of pitching, could it be about time for clients to pay a fee to their pitching agencies as a standard price?

Misbaah Mansuri Nov 21, 2018 8:33 AM

Advertising maestros tell us about one teacher or mentor who has played an integral role in their advertising journey

Misbaah Mansuri Sep 5, 2018 8:59 AM

The new campaign is an extension of FunFoods’ ‘Food Mein Dalo Magic’ campaign that encourages consumers to enjoy delicious food guilt-free

exchange4media Staff Jul 28, 2018 9:54 AM

Advertising and marketing experts say there lies creative deficiencies in these ads which deter them from hitting the ‘effectiveness’ spot and could well be worked upon

Misbaah Mansuri May 31, 2018 9:00 AM

While MakemyTrip has roped in popular faces like Ranveer Singh and Alia Bhatt, Yatra.com has released a new digital video which takes a dig at Kanhaiya Kumar

Sarmistha Neogy Apr 5, 2016 8:09 AM

The account was won after a multi-agency pitch

exchange4media Staff May 26, 2015 9:13 AM