qr-codes
'Added reach' is what print media should aim for: Peter Masson?blur=25

According to the Partner, Bucknail & Masson, to attain this added reach, there needs to be a relationship between the two - magazines & the internet - to monetise the opportunity resting with the merger

Gunjan Verma Feb 25, 2014 9:23 AM

Guest Column: When digital goes on-ground?blur=25

Sattvik Mishra of Webchutney shares few things that the ‘internet guys’ have to get right to mark the next phase of digital advtg

Sattvik Mishra Jan 17, 2013 8:18 PM

Guest Column: When digital goes on-ground?blur=25

Sattvik Mishra of Webchutney shares few things that the ‘internet guys’ have to get right to mark the next phase of digital advtg

Sattvik Mishra Jan 17, 2013 8:18 PM

Six things marketers need to know about QR codes?blur=25

“QR codes combine the power of offline and online marketing,” says Avijit Arya, Chief Mogul, Internet Moguls

Avjit Arya Dec 11, 2012 3:06 AM

Guest Column: Gain a marketing edge with QR codes?blur=25

Used wisely and with the right approach, QR codes can make marketing campaigns look great

Sujay Maheshwari May 31, 2012 12:29 AM

Guest article: Decoding QR codes?blur=25

QR codes come with the ability to connect people with each other and to multimedia content, which is useful for businesses and consumers alike

Sujay Maheshwari Apr 30, 2012 10:27 AM

Guest Article: Gauging the popularity of QR Codes?blur=25

Satwick Saxena, Head, Thmbstrk, takes a reality check on QR Codes and lists ways marketers can ensure consumers’ QR Code experience is a fruitful one

Satwick Saxena Jan 31, 2012 8:46 PM

QR codes rejuvenating print with multimedia integration?blur=25

QR (Quick Response) codes are being used to hyperlink print medium and increase interactivity. They can be scanned by a mobile phone camera and linked to WAP sites and other multimedia content.

Shubhi Tandon Jun 24, 2011 8:53 AM