DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM

In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped getting more advertisers on board

Tasmayee Laha Roy Nov 10, 2020 9:02 AM

According to the Partner, Bucknail & Masson, to attain this added reach, there needs to be a relationship between the two - magazines & the internet - to monetise the opportunity resting with the merger

Gunjan Verma Feb 25, 2014 9:23 AM

Sattvik Mishra of Webchutney shares few things that the ‘internet guys’ have to get right to mark the next phase of digital advtg

Sattvik Mishra Jan 17, 2013 8:18 PM

Sattvik Mishra of Webchutney shares few things that the ‘internet guys’ have to get right to mark the next phase of digital advtg

Sattvik Mishra Jan 17, 2013 8:18 PM

“QR codes combine the power of offline and online marketing,” says Avijit Arya, Chief Mogul, Internet Moguls

Avjit Arya Dec 11, 2012 3:06 AM

Used wisely and with the right approach, QR codes can make marketing campaigns look great

Sujay Maheshwari May 31, 2012 12:29 AM

QR codes come with the ability to connect people with each other and to multimedia content, which is useful for businesses and consumers alike

Sujay Maheshwari Apr 30, 2012 10:27 AM

Satwick Saxena, Head, Thmbstrk, takes a reality check on QR Codes and lists ways marketers can ensure consumers’ QR Code experience is a fruitful one

Satwick Saxena Jan 31, 2012 8:46 PM

QR (Quick Response) codes are being used to hyperlink print medium and increase interactivity. They can be scanned by a mobile phone camera and linked to WAP sites and other multimedia content.

Shubhi Tandon Jun 24, 2011 8:53 AM