qr-codes
'Added reach' is what print media should aim for: Peter Masson

According to the Partner, Bucknail & Masson, to attain this added reach, there needs to be a relationship between the two - magazines & the internet - to monetise the opportunity resting with the merger

Gunjan Verma Feb 25, 2014 9:23 AM

Guest Column: When digital goes on-ground

Sattvik Mishra of Webchutney shares few things that the ‘internet guys’ have to get right to mark the next phase of digital advtg

Sattvik Mishra Jan 17, 2013 8:18 PM

Guest Column: When digital goes on-ground

Sattvik Mishra of Webchutney shares few things that the ‘internet guys’ have to get right to mark the next phase of digital advtg

Sattvik Mishra Jan 17, 2013 8:18 PM

Six things marketers need to know about QR codes

“QR codes combine the power of offline and online marketing,” says Avijit Arya, Chief Mogul, Internet Moguls

Avjit Arya Dec 11, 2012 3:06 AM

Guest Column: Gain a marketing edge with QR codes

Used wisely and with the right approach, QR codes can make marketing campaigns look great

Sujay Maheshwari May 31, 2012 12:29 AM

Guest article: Decoding QR codes

QR codes come with the ability to connect people with each other and to multimedia content, which is useful for businesses and consumers alike

Sujay Maheshwari Apr 30, 2012 10:27 AM

Guest Article: Gauging the popularity of QR Codes

Satwick Saxena, Head, Thmbstrk, takes a reality check on QR Codes and lists ways marketers can ensure consumers’ QR Code experience is a fruitful one

Satwick Saxena Jan 31, 2012 8:46 PM

QR codes rejuvenating print with multimedia integration

QR (Quick Response) codes are being used to hyperlink print medium and increase interactivity. They can be scanned by a mobile phone camera and linked to WAP sites and other multimedia content.

Shubhi Tandon Jun 24, 2011 8:53 AM