As per industry estimates, Blinkit, Zepto and Swiggy Instamart are collectively generating ₹3,000–3,500 cr in ad revenues; D2C, FMCG brands have upped ad spends from 5 to 15–20% in just a year 

Shantanu David Oct 14, 2025 8:49 AM

Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, building trust, communities, and new revenue streams

Shalinee Mishra Sep 5, 2025 8:59 AM

Astrology has seen consistently high AOV over the last six months with D2C, eCommerce platforms catering to customised festive and devotional needs, note industry observers

Pooja Yadav Sep 2, 2025 9:29 AM

From Flipkart Minutes, Myntra's M-Now & Amazon Tez, the city’s large base of consumers who love convenience allows it to be the testing ground of quick commerce innovations, say industry watchers

Jagruti Verma Dec 17, 2024 9:29 AM

Q-Comm allows brands to connect directly with shoppers and as the medium scales, more advertisers are expected to shift budgets to leverage its real-time impact, share industry watchers

Kanchan Srivastava Dec 13, 2024 9:05 AM