purchase
Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more
Anuja Jain Jun 3, 2026 9:10 AM
Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending
Imran Fazal May 14, 2026 9:04 AM
As India’s social commerce grows, the creator economy is shifting from experimentation to structure. While creators drive discovery and purchases at scale, monetisation still lags behind
e4m Staff Apr 10, 2026 8:30 AM
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Sunidhi Vijay Mar 17, 2026 8:34 AM
Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaining distinct and preferred inside systems designed to optimise outcomes
Anuja Jain Jan 21, 2026 8:48 AM
According to the study, FMCG brands that advertised during IPL 2025 recorded 5.7% uplift in sales value
e4m Staff Jan 12, 2026 2:59 PM
The agreement is for participation in a private placement offer aggregating to $50 Mn
e4m Staff Dec 31, 2025 5:04 PM
The quick commerce segment is growing at 8–9% annually, the report says
Millennials and Gen Z professionals prefer video as the language, and it is now a critical tool for influencing purchase behaviour, say marketers
Pooja Yadav Nov 24, 2025 8:22 AM
Chairman Philip Jansen and CEO Cindy Rose each buy 50,000 shares in simultaneous transactions, signalling leadership's confidence in the advertising giant's future prospects
e4m Staff Nov 17, 2025 10:33 AM
‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts
Shantanu David and Jagruti Verma Mar 28, 2025 9:07 AM
There's been a 40% increase in the purchases compared to the same quarter in 2020
Javed Farooqui Apr 2, 2021 8:51 AM