property

CNN sues Perplexity over alleged copyright infringement

CNN Takes Legal Action Against Perplexity for Copyright Violations?blur=25

According to the complaint, Perplexity has copied CNN articles, videos and images to generate content that is "identical or substantially similar" to the news publisher's original works

e4m Desk May 29, 2026 12:49 PM

The trending song in a branded reel: What’s the hidden cost?

Instagram, Reels, trending music?blur=25

Since the ease of accessibility creates a misconception that content is freely available for commercial use, brands must build clear intellectual property compliance rules, share industry observers

Shalinee Mishra May 12, 2026 9:15 AM

Sachin Malhotra named Multi-Property GM for Marriott Kochi Hotel

Sachin Malhotra named Multi-Property GM Marriott Kochi Hotel?blur=25

Before this promotion, Sachin Malhotra served as General Manager at Marriott Kochi Hotel

e4m Staff Apr 9, 2026 6:21 PM

Project Worldwide unveils ‘Math of Marketing’ to redefine marketing measurement

Project Worldwide-Math of Marketing?blur=25

The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity

e4m Staff Jan 13, 2026 3:40 PM

The Creative Question: Is IP the new creative brief?

Is IP the new creative brief??blur=25

For years, the creative brief shaped campaigns. Now, that guide often lives within the IP—its universe, audience, and the cultural influence it already holds

Soumya Gawri Oct 3, 2025 8:12 AM

99acres campaign talks of how everyone’s a property expert

99?blur=25

The campaign highlights the ‘Insights’ feature that helps users make an informed property decision  

exchange4media Staff Feb 11, 2023 8:47 AM

You get what you see on 99acres, says property site in its new campaign

99 acres?blur=25

Created by Wunderman Thomson, the campaign went live on television during the third test match between India and England on Feb 24

exchange4media Staff Feb 28, 2021 6:00 PM